A truck driver holding on to the side of his truck and smiling at the camera
Jul 6, 2023 — Carly Miller

5 Best Ways to Recruit Truck Drivers

A woman sitting in the driver's seat of a truck

Recruiting truck drivers can be challenging, especially with driver shortages affecting the trucking industry. Trucking recruiters need to be innovative in recruiting and retaining truck drivers to combat this issue. In this blog post, we’ll explore the five best ways to recruit truck drivers. From offering competitive pay and benefits packages to creating a positive company culture, we’ll cover truck driver recruiting strategies that can help you expand your driver pool.

We’ll also discuss leveraging technology, social media, and other digital platforms to reach a wider pool of candidates.

Whether recruiting for a small trucking company or a large carrier, these tips will help you improve your recruiting efforts and connect with more truck drivers.

Create a Positive Company Culture

Two truck drivers walking and talking in a lot

Truck drivers spend significant time on the road, often for days or weeks. As such, they want to work for a company that values their contributions, provides a welcoming and supportive environment, and supports a healthy work-life balance. A positive company culture can help create this environment, making drivers more likely to stick around for the long term.

Keep Truck Drivers Happy

A positive company culture can include clear communication and transparency, opportunities for growth and development, and a sense of community among employees. You can create a culture that attracts and retains top talent by fostering an environment where drivers feel respected and valued.

Improve Business Success

Creating a positive company culture is not only beneficial for drivers but also for the overall success of your business. Happy and engaged employees are more productive and less likely to leave, which can lead to better driver retention rates and reduced turnover costs. A positive company culture can make your business more attractive to other drivers, as a strong culture can indicate a commitment to quality and service.

Identify the values and priorities important to your organization to create a positive company culture. From there, you can work to implement policies and practices that align with these values and communicate them clearly to your employees.

Creating a supportive and engaging work environment can attract and retain the best possible truck drivers and set your business up for success.

Establish a Truck Driver Referral Program

Two truck drivers standing in front of trucks and smiling at the camera

Referral programs are an effective way to fight a driver shortage. By tapping into your existing truck driver network and leveraging the connections of your current employees, you can find new drivers who are ready to work for your company.

Offer Incentives

When implementing a referral program, you can offer incentives to your employees for referring prospective drivers to your company. This could include cash bonuses, gift cards, or other rewards. By incentivizing referrals, you can encourage your current drivers to seek out and recommend top talent to your organization actively.

Reach High-Quality Candidates

One advantage of referral programs is that they can help you attract qualified drivers who may not have otherwise applied to your company. Referred candidates are often experienced drivers who may be more likely to have a personal connection to your organization. As such, they may be more invested in the job and more likely to stay for the long term.

Retain Your Drivers

In addition to attracting new talent, referral programs can also be beneficial for retaining truck drivers. By offering incentives for successful referrals, you can show your current drivers that you value their contributions and appreciate their efforts to help grow the business. This can create a sense of loyalty and engagement among your drivers, making them more likely to stick around for the long term.

When implementing a referral program, it’s essential to make sure that it’s easy for your drivers to refer potential drivers and that there are clear guidelines for how referrals will be rewarded.

You should also communicate the program clearly to your drivers and emphasize the benefits of participating. By doing so, you can create an effective referral program that helps you attract and retain top talent in the industry.

Leverage Technology


To stay competitive in the trucking industry and connect with the best drivers, it’s important to use the latest technological advancements.

Use Applicant Tracking Systems

One way to leverage technology when recruiting truck drivers is to use applicant tracking systems (ATS). ATS can help streamline the recruiting process by automating tasks like resume screening and candidate communication. By using an ATS, you can save time and resources and ensure that you’re connecting with the most qualified candidates.

Utilize Social Media

Another way to leverage technology is to use social media, job boards, and other digital platforms to expand your truck driver recruitment efforts. Platforms like LinkedIn, Facebook, and Twitter can be used to promote job postings, engage with potential candidates, and build your brand. By creating a solid web presence and using social media strategically, you can reach a wider pool of candidates and tap into networks you may not have otherwise accessed.

Use Tech Tools

In addition to ATS and social media, other technological tools can be used to improve your recruitment efforts. For example, video interviews can help speed up hiring and reduce travel costs. At the same time, AI-powered chatbots can provide new drivers quick and personalized responses to their questions. By staying up-to-date with the latest technological advancements, you can ensure you’re making the most of your resources and connecting with the best candidates.

When leveraging technology in your recruitment efforts, it’s essential to keep in mind that it should never replace the human touch. While technology can help streamline processes and expand your reach, it’s still crucial to maintain a personal connection with your candidates and provide a positive candidate experience.

By striking the right balance between technology and human interaction, you can create a truck driver recruitment strategy that is both effective and engaging.

Offer Competitive Pay and Benefits

A calculator and notebook with pen sitting on top of cash

When dealing with a truck driver shortage, you must make your company stand out over other trucking companies and increase driver retention.

Research the Market

One key factor to consider when offering compensation packages is the current market rate for truck drivers. This can vary depending on location, experience level, and driving job. By researching the market and offering salaries and benefits that align with or surpass the average, you can make your company more attractive to potential candidates.

Offer Attractive Benefits

In addition to salary, it’s essential to consider other benefits that may be attractive to truck drivers. These include health insurance, retirement plans, paid time off, flexible work arrangements, and bonuses. By offering a comprehensive benefits package, you can show drivers that you value their contributions and are committed to supporting them in their work.

Create Incentives

Another strategy for offering competitive compensation is to create incentives for drivers who stay with your company for the long term. This could include annual bonuses, pay raises based on tenure, or other rewards. By providing incentives for loyalty, you can encourage drivers to stick around and help build your business over time.

Finally, it’s important to communicate your compensation package clearly and transparently to potential candidates. This can help build trust and demonstrate your commitment to treating your employees fairly.

Focus on Targeted Job Postings

A magnifying glass highlighting the word "job" on a yellow background

With so many job postings available online, ensuring your postings stand out and reach the right candidates is important.

Focus on the Candidates You Want

One effective strategy is to focus on specific demographics or regions where you hope to recruit. For example, if you’re looking to recruit younger drivers, you could concentrate your job postings on social media platforms like Instagram or Snapchat, which are popular among younger audiences. If you’re looking to recruit drivers in a specific region, you could use job posting sites that are popular in that area or focus your advertising campaigns on local media outlets.

Use Relevant Keywords

Another strategy is to use keywords and phrases specific to the trucking industry and the type of driver you’re looking for. For example, if you’re looking for experienced long-haul drivers, you could use keywords like “CDL Class A” or “OTR” to help your posting appear in searches by qualified candidates.

In addition to targeted job postings, it’s also important to ensure your job description provides a clear and accurate description of the position and the required qualifications. This can help attract qualified candidates who are a good fit for the job and minimize the number of unqualified applicants.

Recruit the Right Drivers Today

A truck driver standing in front of his truck and smiling at the camera

Recruiting truck drivers can be a difficult task, but there are many strategies you can use to attract and retain top talent in the industry.

From offering competitive pay and benefits packages to leveraging technology and creating targeted job postings, these tips can help you find more qualified candidates and build a successful driver pool for your business.

By taking the time to implement these strategies, you can ensure that your driver recruitment process is effective, efficient, and engaging for drivers.

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