On August 16th, TrackFive hosted an enlightening virtual recruiting webinar titled “Gaining Efficiency With Recruitment Automation,” – an event that attracted a broad audience keenly interested in the intersection of recruitment and technology.
Featuring expert speakers such as Billy Davis, Customer Success Manager at Bullhorn, Russ Danford, Director of Customer Success at Sense, and led by TrackFive’s own Digital Marketing Lead, Allison Barshinger, the webinar aimed at shedding light on how automation can revolutionize recruitment practices and significantly increase efficiency.
The esteemed speakers shared their insights and expertise on the technological advancements driving this change and how businesses can adapt to thrive in this new environment. You’ll find a detailed overview of the event in the following sections.
Who is TrackFive?
TrackFive is a trailblazer in the digital space, specializing in creating innovative online solutions for niche industries.
Rooted in Lancaster, Pennsylvania, its team of seasoned technology enthusiasts and creative minds tirelessly work to deliver intuitive online recruitment platforms, thus making connections more effortless and efficient.
By marrying data, cutting-edge technology, and a deep understanding of industry-specific challenges, TrackFive goes beyond being a mere service provider.
The company is a strategic partner dedicated to helping its clients transform their recruitment processes and achieve remarkable growth.
Recently, TrackFive has expanded its service offerings to include a full-service recruitment marketing agency specializing in helping clients build their employer brand and gain better visibility in the job marketplace.
What is Recruitment Automation?
Recruitment automation is a revolutionary approach that leverages technology to streamline and automate the recruitment process.
By utilizing tools such as Artificial Intelligence (AI), Machine Learning (ML), and Robotic Process Automation (RPA), businesses can automate repetitive, time-consuming tasks – such as resume screening, scheduling interviews, or sending follow-up emails.
This automation improves efficiency and significantly reduces the chance of human error. Moreover, it enables recruiters to focus more on strategic, value-adding activities – like building relationships with candidates and enhancing the overall candidate experience.
In an increasingly competitive job market, recruitment automation is a powerful tool that can equip businesses with a competitive edge by enabling them to attract, engage, and retain top talent more effectively and efficiently.
Our Featured Speakers
As the Director of Customer Success at Sense, Russ Danford brings a wealth of knowledge and insight into customer relations and recruitment technology. His role at Sense, a leading automation platform respected worldwide, has put him at the forefront of recruitment technology advancements. Russ has a proven track record of leveraging technology to enhance customer experience and drive growth.
Billy Davis, serving as the Customer Success Manager at Bullhorn, offers an impressive depth of experience in the recruitment tech industry. His expertise is particularly noteworthy in client services, where he helps businesses maximize the effectiveness of their recruitment strategies with the help of Bullhorn’s innovative platform. Billy’s dedication to customer success and his incisive understanding of recruitment automation make him an invaluable voice in this space.
Together, boasting over 30 years of experience in talent acquisition and staffing, Billy and Russ offer valuable insights into recruitment automation, how businesses can capitalize on this technology, and the future of talent acquisition.
Key Questions and Insights
What are the limitations of using automation?
Trust and Interaction
Both Billy and Russ agreed that while incredibly efficient, automation often lacks the personal touch and empathy inherent in human interaction.
Trust, a crucial element in recruitment, can be hard to establish when candidates interact primarily with automated systems.
Candidates often appreciate the opportunity to ask questions, express concerns, and get a feel for the company culture during recruitment.
While automation can streamline many aspects of recruitment, it might not effectively replicate the personal connection and nuanced understanding that a human recruiter could provide.
As Russ said, “trust and interaction – engagement between the recruiter and candidate. That’s the piece that you can’t or shouldn’t completely automate away.”
Both of our speakers spoke directly to the critical issue of data quality. Automated systems can only work effectively with high-quality, relevant, and well-structured data; hence, any inaccuracies, inconsistencies, or gaps in data could negatively impact the system’s performance.
This makes maintaining clean, accurate data a prerequisite for successful automation. Furthermore, automated systems may need more ability to interpret the nuances and subtleties of unstructured data like a trained human recruiter might.
For instance, a candidate’s creativity or leadership potential might need to be adequately reflected through standard metrics or data points, and an automated system could overlook these softer attributes.
Internal Change Management
Billy brought up an interesting aspect about how automation impacts internal change management. Implementing automation often involves significant changes to existing workflows and processes, which can be disruptive and met with resistance from employees who are comfortable with the status quo.
This change management aspect can be a substantial limitation of automation, as it requires a thoughtful, well-structured approach to introduce new systems and ensure they are adopted successfully.
Employees must be trained on using these new tools and understand the benefits they bring to their daily tasks.
“One of the things we really focus on is to maximize that change management side of things so that your recruiters are excited about what automation is doing,” said Billy Davis.
Without proper change management, recruiters may not fully realize the potential benefits of automation, and the transition could even result in decreased efficiency and morale in the short term.
Does automation hurt recruiters?
There is an undercurrent of worry among some recruiters that automation may diminish their role or sideline their skill set. The fear is not unfounded; automation does take over several aspects traditionally managed by humans. However, it is essential to realize that automation is not meant to replace recruiters but to empower them.
Billy and Russ agreed that automation can only “amplify a recruiter’s impact if done correctly.”
“I think the thing that we all have to be aware of with automation is to not get too complacent about it,” said Russ Danford. “We must understand that we still need to think critically about when, where, and how we use automation.”
Automation can significantly enhance a recruiter’s skill set by allowing them to focus on strategy and relationship building rather than administrative tasks. This shift in focus can enable recruiters to develop essential soft skills, such as emotional intelligence, relationship building, and strategic thinking.
With automation handling the data-intensive elements of the recruitment process, recruiters are free to engage more deeply with candidates. They can build stronger relationships, understand candidates more personally, and ultimately make better placement decisions.
Moreover, embracing automation can also boost a recruiter’s technical skills. Learning to use new automation tools effectively can keep recruiters at the cutting edge of technology within the industry. This increased tech-savviness can be beneficial in an increasingly digital recruitment environment.
In essence, automation is a tool that can empower recruiters to become more strategic, relational, and technologically adept, enhancing their overall effectiveness and value in the recruitment process.
How does automation improve recruitment efficiency?
We were eager to hear Billy and Russ share their first-hand experiences and insights on how automation elevates recruitment efficiency.
Their observations, gleaned from years on the front lines of recruitment technology, enabled us to more fully understand how automation is not just a theoretical concept but a practical tool that can significantly enhance the recruitment process’s speed, accuracy, and overall efficiency.
Billy and Russ spoke directly to the following four significant ways automation improves recruitment efficiency.
Messaging and Communication
Automation plays a crucial role in optimizing recruitment’s messaging and communication aspects. Automated systems can send mass communications, schedule follow-ups, and sort and categorize responses. This reduces recruiters’ time on administrative tasks, like manually sending emails and tracking responses.
With automation, these processes can be accomplished in a fraction of the time, allowing recruiters to focus their efforts on more strategic and personal interactions with candidates.
Moreover, automated communication tools can ensure a consistent and timely response, enhancing the candidate experience and leaving a positive impression of the organization.
This high level of efficiency in messaging and communication is one of the primary ways that automation significantly improves the recruitment process.
Scheduling meetings is another facet of recruitment that benefits drastically from automation. In the traditional method, the back-and-forth communication to set up interviews or meetings can be time-consuming and error-prone.
However, implementing automation can streamline this process significantly. Automated scheduling tools can coordinate calendars, suggest suitable meeting times, and even send out invites to participants. The process becomes smoother, more efficient, and less prone to human error.
By automating meeting scheduling, recruiters can save valuable time and concentrate on more meaningful tasks, such as preparing for the meeting or engaging with potential candidates.
This improvement in efficiency can lead to a more organized recruitment process and a better candidate experience.
Candidate screening is yet another area where automation brings remarkable efficiency. Traditionally, recruiters would need to manually sift through numerous resumes, which can be time-consuming and subject to human error.
Automation transforms the screening process. Advanced algorithms can quickly scan and filter applications based on predefined criteria such as skills, experience, and qualifications.
This drastically lessens the time spent on screening and ensures a more accurate and unbiased process. This high level of efficiency allows recruiters to focus their energies on engaging with the most qualified candidates right from the start, thereby improving the overall quality of hires.
Automation also plays a pivotal role in enhancing the recruiter’s reputation by addressing an industry-wide issue: recruiter ghosting.
Ghosting, or the lack of communication with candidates post-interview, often leaves applicants in the dark regarding their application status. This lack of communication can negatively impact the recruiter’s reputation and trustworthiness.
However, recruiters can effectively mitigate this issue with the implementation of automation. Automated systems can be set up to send follow-up emails, updates, and feedback to candidates, ensuring that they are kept in the know.
This consistent communication helps maintain transparency in the recruitment process, thereby shielding the recruiter’s reputation.
Moreover, these messages can be scheduled and personalized, lending a human touch to an otherwise automated process.
Hence, in combatting recruiter ghosting, automation enhances recruitment efficiency, elevates the candidate experience, and nurtures a positive perception of the recruiter and the organization.
What can recruiters do to enhance efficiency with AI?
As early adopters of AI, Russ and Billy shared valuable insights into how AI has shaped their recruitment processes and maximized efficiency.
Write Compelling Job Descriptions
Utilizing AI in crafting job descriptions can significantly enhance their appeal and efficiency. AI-powered tools can analyze past job postings’ success and suggest future improvements.
Armed with machine learning algorithms, these systems can identify patterns in language usage, structure, and content corresponding to higher application rates, thereby guiding recruiters in creating more compelling job descriptions.
Furthermore, AI tools can ensure that the language used is gender-neutral and inclusive, broadening the pool of potential applicants.
This way, recruiters can tailor job descriptions more effectively, attracting candidates and fostering a more diverse and inclusive workforce.
Use AI As a Resource for Message Creation and Outreach
AI can be an invaluable resource for creating effective messaging and outreach. It can analyze past communication data to understand what messaging resonates best with potential candidates. Recruiters can then use this insight to tailor future communications, ensuring they are persuasive and engage the relevant audience.
AI-powered chatbots can also be utilized to engage with candidates in real time, answering queries and providing information instantly. They can offer a conversational interface that can be more engaging and accessible than traditional forms of communication.
Moreover, AI can help recruiters create personalized messages at scale. By analyzing data about a candidate, AI can help craft messages that speak directly to the individual’s interests and aspirations, making the outreach more effective.
Summarize NPS Survey Results
AI can be a potent tool for summarizing Net Promoter Score (NPS) survey results. These surveys are often lengthy and complex, comprising large volumes of data that can be difficult and time-consuming to analyze manually.
AI can streamline this process, swiftly sifting through survey responses to identify key trends and patterns. It can also classify responses into categories such as promoters, passives, and detractors, providing a clearer picture of candidate satisfaction.
Furthermore, AI can use natural language processing to analyze open-ended responses, discerning underlying themes and sentiments that recruiters may overlook.
This enables recruiters to gain more profound insights into candidate perceptions and experiences, informing their strategies and enhancing the candidate experience.
Tailor Candidate Resumes Based on Job Criteria
AI can significantly assist in tailoring candidate resumes to match specific job criteria. Using machine learning algorithms, AI can analyze the job description and highlight the essential skills, qualifications, and experiences required for a particular role. Then, it can examine the candidate’s resume, identifying areas where candidates demonstrate these requisite qualities.
Moreover, it can suggest modifications to the wording or presentation of the resume to better align with the language or emphasis seen in the job description.
In this way, AI can help candidates present their qualifications and experiences in a way that resonates more effectively with recruiters and the specific demands of the job.
This significantly improves the chances of a recruiter shortlisting a candidate’s application and, subsequently, the efficiency of the recruiting process.
Will automation and AI replace recruiters someday?
While the benefits of AI and automation in recruitment are undeniable, it has elicited the fear that these technological advancements might eventually replace human recruiters.
It is crucial to remember that while AI can streamline and optimize specific processes, it cannot replace the human touch fundamental to the recruitment process.
The ability to truly understand and connect with a candidate’s ambitions, concerns, and personality traits is uniquely human.
“If you’re a bad recruiter, you might have reason to be concerned about being replaced,” said Billy Davis. “If you’re a good recruiter, automation and AI will likely make you a great recruiter. And if you’re a great recruiter already, your productivity and efficiency are going to go to areas you’ve never seen before or even imagined.”
Russ Danford also said that automation and AI will open up new jobs and opportunities for recruiters ready to grow their skill sets and careers.
The future of automation shouldn’t feel scary – recruiters should embrace it as an opportunity to create a more efficient and effective recruitment process.
Stay Tuned for More Industry Webinars With TrackFive!
We want to thank our outstanding speakers, Russ and Billy, for their insightful perspectives and valuable contributions.
Their expertise has shed light on automation’s integral role in enhancing recruitment processes and has undoubtedly enriched our understanding of this topic.
Remember, the journey doesn’t stop here! Stay tuned for more enlightening webinars with TrackFive, where we will continue to explore cutting-edge industry trends and topics. Make sure you don’t miss out!