Megaphone pointed toward a hashtag on a yellow post-it-note
Jul 6, 2023 — Carly Miller

How Hiring Hashtags Can Up Your Locum Recruitment Game

Incorporating hiring hashtags on social media platforms such as Twitter, LinkedIn, and Instagram has become an effective strategy for physician recruiters to attract top healthcare talent.

By using relevant and targeted hashtags, recruiters can increase their reach and visibility to potential candidates actively searching for job opportunities.

In this post, we will explore the benefits of using job hashtags, best practices for selecting the right hashtags, tips for making the most out of your social media recruiting efforts, and examples of popular hashtags you can use.

What are Hiring Hashtags?

A hashtag symbol on a notebook with a pencil

Hiring hashtags are a powerful tool for recruiters and job seekers alike. These keywords or phrases are used to categorize job-related content on social media sites like Twitter, Instagram, and LinkedIn.

Using these hashtags, employers can quickly and easily identify potential candidates actively seeking employment, while job seekers can showcase their skills and qualifications to a broader audience.

Job hashtags are typically used in job postings, recruitment ads, and other job search-related content. When used effectively, hashtags can help employers and hiring managers reach a wider audience of potential candidates.

Job seekers can also use these hashtags to showcase their skills and qualifications and connect with hiring managers during their job search.

By including relevant keywords and phrases in their posts and profiles, job seekers can increase their visibility and make it easier for recruiters to find them.

Benefits of Hashtag Usage in Your Recruitment Strategy

A hashtag symbol linked to a bunch of cell phones

Hashtags are a simple, cost-effective way to reach job seekers and engage with locum candidates on social media. Here are some of the top benefits of using implementing a hashtag strategy.

Increased Visibility

Hashtags are an effective way to increase the visibility of your job postings and make them more discoverable on social media platforms.

By using related hashtags, you can ensure that your job postings reach more candidates. Plus, because hashtags can be discovered through the search bar, you can reach candidates with high intent.

Targeted Reach

Hashtags allow recruiters to target specific audiences based on location, industry, skill set, and experience.

For example, using location-specific hashtags such as #jobsearchnyc can help you attract candidates in specific geographic regions.

Better Engagement

Good hashtags can increase engagement by encouraging people to share and discuss job-related content.

Using hashtags such as #jobtips or #careeradvice can effectively start conversations with job seekers and provide valuable insights and career advice throughout the recruitment process.


Hashtags are free, making them a cost-effective way to promote your openings and attract potential candidates.

This can be particularly beneficial for small businesses and startups that may not have large recruitment budgets.

Brand Awareness

The best hashtags can help you build brand awareness and establish yourself as a thought leader in your industry.

By consistently using relevant hashtags and sharing valuable content, you can position yourself as an expert in the locum recruitment field and develop a strong online presence.

Easy to Use

Hashtags are easy to use and require minimal effort to implement. By incorporating relevant hashtags into your job postings and social media updates, you can significantly increase your chances of reaching a wider audience and attracting top locum talent.

In summary, hashtags are a powerful tool for recruiters that offer numerous benefits, including increased visibility, targeted reach, better engagement, cost-effectiveness, brand awareness, and ease of use.

By leveraging the power of hashtags on sites like Facebook, Instagram, Twitter, and LinkedIn, you can streamline your recruitment process and find the best candidates for your open jobs.

How to Choose the Right Hashtags

A person typing on a computer with hashtag symbols floating around the screen

Researching and choosing hashtags is an essential aspect of social media marketing, especially for recruiters that want to increase their online visibility and grow their talent pipeline.

By taking the time to research and select your top hashtags carefully, you’ll be able to connect with your target audience effectively.

Here are some tips on how to choose the right hashtags for recruiting physicians:

Research industry-specific hashtags: Look for hashtags commonly used within the healthcare job-hunting industry. For example, you might use #healthcarejobs or #physicianjobs.

Consider location-specific hashtags: If you’re looking to fill a job posting in a specific geographic region, consider using hashtags related to that location. For example, you might use #NYCphysicianjobs or #Chicagohealthcarejobs.

Use trending hashtags: Keep an eye on the latest trends and hot topics within the healthcare industry. Using trending hashtags can help you reach a larger audience. For example, you might use #telemedicine or #locumhealthcarejobs.

Create your own branded hashtag: Consider creating a unique hashtag representing your brand or company. This can help you build brand recognition and make finding your posts easier for job seekers.

Try not to overdo it: While hashtags can be beneficial, too many can hurt your visibility. Stick to a few relevant hashtags per post. Wondering how many hashtags is best for a specific social media platform? For Instagram, Facebook, and LinkedIn, stay within the 3-5 range. For Twitter, it’s best to use only 1-2.

Tips for Making the Most Out of Your Social Media Strategy

Social media symbols surrounding a phone

As a physician recruiter, social media can be an effective tool for connecting with potential candidates and promoting job openings.

However, having a clear strategy in place is essential to make the most out of your social recruitment efforts.

Here are some tips for maximizing the effectiveness of your social strategy as a physician recruiter:

Clearly define your target audience: Before you start posting, it’s essential to define your target audience. What kind of job seeker are you looking to recruit? What are their interests, skills, and experience? By understanding your target audience, you can tailor your content to their specific needs and preferences.

Choose the right social media platforms: Not all platforms are created equal. Depending on your target audience and goals, specific platforms may be more effective than others. For example, LinkedIn is often used by professionals and job seekers, while Facebook and Instagram may be more effective for reaching younger audiences.

Use visual content: Visual content like photos and videos tend to perform better on social media than text-only posts. Consider creating visual content that showcases your company culture, employee benefits, and client testimonials.

Post regularly and consistently: To build a solid social media presence, it’s essential to post regularly and consistently. This helps keep your brand top-of-mind and encourages engagement from your followers. Develop a posting schedule that works best for your brand.

Engage with your followers: Social media is a two-way conversation. Ensure you engage with your followers by responding to comments and messages and asking for feedback and opinions.

Measure and analyze your results: It’s important to track the success of your social media strategy by measuring key metrics such as engagement rates, follower growth, and click-through rates. Use this data to refine your strategy and make improvements over time.

Hashtag Examples

General Healthcare Hashtags

Using general healthcare hashtags can be an effective strategy for physician recruiters to increase their reach and visibility to potential candidates on social media platforms.

By incorporating general hashtags, you can tap into a wider audience of healthcare professionals actively searching for job opportunities.

  • #healthcarejobs
  • #healthcarehiring
  • #medicaljobs
  • #healthcarestaffing
  • #clinicalstaffing
  • #medjobs

Physician Specialties Hashtags

Physician specialties hashtags can be a powerful tool for physician recruiters looking to attract top talent in a specific field.

By incorporating specialty-specific hashtags, you can target your recruitment efforts toward professionals with specialized skills and experience.

  • #physicianjobs
  • #surgeonjobs
  • #pediatricianjobs
  • #locumtenensjobs
  • #cardiologistjobs
  • #neurologistjobs

Medical Professional Development Hashtags

Medical professional development hashtags can be a valuable resource for physician recruiters looking to attract candidates committed to continuing their education and advancing their professional skills.

By incorporating these hashtags, you can tap into a community of healthcare professionals passionate about ongoing learning and development.

These hashtags can also help you to highlight your organization’s commitment to providing opportunities for professional growth and development, which can be a significant selling point for physicians.

  • #medicaleducation
  • #professionaldevelopment
  • #careerdevelopment
  • #continuouslearning

Location-Based Hashtags

Location-based hashtags can be a powerful tool for physician recruiters looking to attract top talent to a specific geographic region.

By incorporating location-specific hashtags, you can target your recruitment efforts towards professionals based in or interested in working in a particular location.

These hashtags can also help you highlight the unique benefits of living and working in a specific region, such as access to top-ranked hospitals, research facilities, and quality of life factors.

  • #newyorkphysicianjobs
  • #californialocumjobs
  • #floridamedicaljobs
  • #texashealthcarestaffing
  • #georgiaphysicianrecruiting

Emerging Trends in Healthcare Hashtags

Trending hashtags can be a valuable resource for physician recruiters looking to stay current with the latest industry developments and attract top talent passionate about innovation and progress.

By incorporating these hashtags, you can tap into a community of healthcare professionals at the forefront of emerging trends and technologies.

  • #telemedicinejobs
  • #digitalhealthcare
  • #wearabletechhealth
  • #AIinhealthcare

Leverage the Power of Hashtags for Recruitment

Leveraging the power of hashtags in recruitment can be an effective way to increase visibility and reach a larger audience of potential candidates.

By researching relevant hashtags, creating your own branded hashtag, using visual content, engaging with followers, and consistently measuring your results, you can create an effective social media strategy for physician recruiting that yields positive results.

With the right combination of hashtags, you can quickly and efficiently connect with the best candidates for your job openings. However, it’s important to remember that every situation is unique, and the right strategy may vary based on your goals and target audience.

Experiment with different strategies, and always be sure to track your progress so you can make adjustments as needed. Good luck!

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