Love is in the air and that means that Valentine’s Day is right around the corner. This capitalism-created holiday will surely have you scrambling for last-minute gift ideas and dinner reservations. While you should always be showing love to your significant other, now’s a perfect time to think about showing love to someone else. I’m talking about your website! Like any significant other, your website needs some TLC and attention. Your website is an extension of your brand, so you want to make sure it represents you as best it can. On average, over 100,000 domains are registered every single day, which means there’s a lot of competition out there. Luckily, there are plenty of website upgrade tips that we can offer so your site remains up to date and taken care of.
Four Website Upgrade Tips
1. Content Is King
I’m sure you’ve heard it before, but the content you have on your website is crucial to providing great user experience. If you haven’t yet, make sure to start a blog that is updated frequently. One of the best website upgrade tips we can provide is to create a blog with content that people want to read. Keep it short! It’s pretty well known that web users have very short attention spans and that we don’t read articles thoroughly and in their entirety. A study investigating the changes in our reading habits behaviors in the digital age concluded that we tend to skim web pages to find the information we want. Use bullet points and small paragraphs so readers can easily skim and digest what they need. Various headers are also a great way to break up content as well as enhance your onsite SEO. We’ll get to that in a minute.
2. Add Other Media
A blog is a great place to start but let’s not stop there. When it comes to website upgrade tips, adding a variety of different media is a great way to improve the user experience. It’s no surprise that the majority of content we consume online (especially mobile) is of the video or image variety. If you’re not a writer, it may be easier for you to update your website with images and videos. Just remember to make your images and videos search engine friendly (don’t worry, we’re almost there) so the search engines can see your new content.
3. Onsite SEO
Okay, so you’ve heard me mention SEO and making things “search engine friendly,” but what do I mean by that? One of the best website upgrade tips I can give you is to ensure that your website is SEO friendly. SEO or Search Engine Optimization is the practice of making sure your content is able to be crawled by Google. It will then show up during the user’s search process. We have an entire post dedicated to helping you perform an SEO audit, but a few things you should think about are your keywords, your image alternate text, and your user search intent. SEO is and always will be a major factor in your website’s success. Make sure you continuously look into your onsite SEO to ensure that you’re getting the most out of your website.
4. Mobile Friendly
2017 was the year of the mobile experience, so it’s important that you’re keeping up with the times. It’s no surprise that optimizing your site for mobile is extremely important. Almost everyone has a smartphone. Recently, Google started penalizing sites that aren’t mobile-optimized, making the need for responsiveness even more crucial. This is probably the single most valuable way in which you can improve your website’s usability.
I hope these tips will give you the chance to show your website some love. I definitely wouldn’t recommend buying it chocolates or flowers, but you can certainly make sure it’s optimized for 2018. If you have any other tips on how to upgrade your website, feel free to comment below!