Video concept
Aug 3, 2023 — Carly Miller

How to Make a Recruiting Video

In today’s highly competitive job market, attracting top talent requires a step beyond the conventional. This is where knowing how to make a recruiting video comes into play. It allows you to effectively communicate your company’s ethos, giving prospective candidates a glimpse of what it’s like to be a part of your team.

This blog post will walk you through the essential steps to create an effective recruitment video, from scripting to editing. Stay tuned for handy tips, industry insights, and innovative ideas to make your video stand out and magnetize the best talent.

What are Recruitment Videos?

Two women sitting and talking to one another while being recorded by a phone

A recruiting video is a powerful tool companies use to attract job seekers. It visually represents your organization, showcasing the people, culture, work environment, and values that set your company apart.

Company recruitment videos often feature interviews with current employees, tours of the workplace, and an overview of the benefits and opportunities your company offers.

By providing a transparent and engaging overview of your organization, a good recruitment video can help to attract and retain top talent who align with your company culture.

Why Make Recruitment Videos?

Video concept

In today’s digital age, a recruiting video is more than just a nice-to-have; it’s necessary. Here are a few reasons why:

  1. Showcase Company Culture: Recruitment videos are a fantastic way to demonstrate company culture and work environment. From fun team-building activities to casual workspaces, you can highlight what makes your company one-of-a-kind in a company culture video.
  2. Attract the Right Talent: You can attract candidates who align with your vision by showcasing your company’s values and mission. This leads to a higher retention rate as employees feel a stronger connection with the organization.
  3. Stand Out From the Competition: Recruitment videos can make your company stand out in a competitive job market. It’s an opportunity to show prospective candidates why your company is the best place to work, and it can give you an edge over other businesses.
  4. Increase Reach and Engagement: Recruitment videos are more engaging than text and can easily be shared across various social media platforms. This increases your reach, helping you connect with more job candidates.

In conclusion, the best recruitment videos attract top-tier talent and showcase what sets your company apart.

How to Make a Recruitment Video: Tips and Tricks

Behind the scenes of a camera recording a woman

Before diving headfirst into creating a recruitment video, fully understanding the steps involved is crucial.

A great recruitment video is more than just stringing together clips and images; it’s a strategic endeavor that requires careful planning, scripting, filming, and editing.

Getting acquainted with each step ensures a smoother production process, producing a more compelling video.

This preparedness saves time and resources and helps accurately convey your company’s culture and values, attracting the right job candidates.

Pre-Production Phase

Before you can start filming, it’s crucial to plan! The pre-production phase is all about getting organized for the shoot itself. This includes creating a project timeline, budgeting, gathering resources (people and equipment), and scheduling filming dates.

Research and Understand Your Target Audience

A person watching a video on a smartphone

Before creating your recruitment video, the first step is to research and understand your target audiencethoroughly. This involves determining who your ideal candidates are, what their needs and interests might be, and how they would potentially connect with your company values.

By understanding your target audience, you can craft a message that resonates with them. This is critical as it allows you to showcase your company in a way that appeals to the job seekers you want to attract.

Furthermore, understanding your target audience also helps decide your video’s tone and mode. For instance, a modern, funny recruitment video may be more appealing if you’re targeting young, tech-savvy professionals.

On the other hand, if you’re aiming to attract experienced professionals, a more formal tone focusing on growth opportunities and company stability may be more suitable.

In conclusion, researching your target audience is a key component of the pre-production phase. It sets the foundation for the entire recruitment video creation process, ensuring your recruitment video is visually appealing and strategically effective.

Define Your Key Message

A cameraman recording a woman sitting in a chair

After understanding your target audience, the next step in the pre-production phase is defining your key message. This is the primary information or impression you want your potential candidates to take away from watching your recruitment video. It could revolve around your company values, development opportunities, or the exciting projects your team works on.

Defining your key message is critical as it provides a clear direction for your script and storyboard. It helps maintain consistency throughout the video, ensuring every scene contributes towards conveying the key message. This strategic communication helps reinforce your company’s brand and values, making a lasting impression on potential candidates.

Remember that your key message should align with your company’s overall mission and values and speak directly to the interests and needs of your audience. This alignment establishes a strong connection with potential candidates, making your recruitment video a powerful tool for attracting talent that is a good fit for your company.

Write a Compelling Script

Writing a video script concept

Once you’ve defined your key message, the next step in the pre-production phase is to write a compelling script for your recruitment video. The script is the backbone of your video, outlining what will be said and shown and in what order. It’s the roadmap for your video, guiding everything from the visuals and dialogue to the timing and pace.

Crafting a compelling script requires careful consideration of your key message and target audience. The language and tone should resonate with your audience, while the content should consistently reinforce your key message. Use clear, concise language to make your points, and avoid industry jargon that may alienate viewers. Include engaging elements such as an employee testimonial video to make your content more relatable and authentic.

Remember, the goal of your script isn’t to detail every aspect of your company but to spark interest and leave potential candidates wanting to learn more. The script should focus on the elements of your company that make it unique and desirable as an employer.

Finally, while your script should be informative and engaging, it’s also crucial to keep it concise. Attention spans are short, especially for video content, so include only the most critical and compelling information to keep viewers engaged through the end of the video.

Plan What You Need


The last step in the pre-production phase is planning what you need for your recruitment video. This includes creating a detailed list of the resources required, such as the filming equipment, locations, cast, props, and any other elements critical to your script.

Detailed planning is vital to ensure smooth execution during the production phase. It allows you to identify potential challenges and develop solutions to mitigate them, preventing costly delays and mistakes during filming.

For instance, if your script involves multiple locations or specific times of day for certain shots, planning allows you to schedule filming accordingly. Similarly, identifying the necessary props and equipment in advance ensures you have everything you need on the day of shooting, avoiding last-minute scrambles.

Moreover, planning also involves organizing your script into a shot list or storyboard. This visual representation makes it easier to envision the outcome. It provides a clear guide for your filming crew, ensuring everyone is on the same page regarding what needs to be captured.

In essence, meticulous planning is the backbone of a successful recruitment video. It turns your vision and script into a tangible action plan, paving the way for a smooth and efficient production process.

Production Phase

Once you have a plan, you’re ready to start shooting! The production phase involves the actual filming of your recruitment video. This includes capturing all the necessary video clips and camera angles required.

How to Capture Great Recruitment Videos

A person holding a camera

Capturing high-quality footage is paramount to creating a professional-looking recruitment video. Here are a few key tips to bear in mind:

Framing and Composition

The way your shot is framed can alter its impact significantly. Use the ‘Rule of Thirds‘ as a guideline: imagine your frame divided into nine equal boxes and aim to position your subject along these lines or at their intersections. This rule can help create more compelling and well-balanced visuals. Always ensure your subject is focused and keep the background as uncluttered as possible.


Good lighting is critical to high-quality footage. Natural light is an excellent resource, but be aware of its daily changes and how it can affect your shots. Use soft, diffused lighting indoors to avoid harsh shadows and overexposed areas. If you’re filming in low light, consider using additional lighting equipment to ensure your subject is well-lit.


Clear sound is crucial in video production. Use a high-quality microphone to record audio, and consider employing a sound professional if budget allows. Avoid recording in noisy environments and consider ambient noise that could cause poor sound quality. If you’re shooting outdoors, use windshields to minimize wind noise on the microphone.

Adhering to these tips can improve the technical quality of your video, showcasing your company in the best light and making a lasting impression on potential candidates.

Leveraging Storytelling

A man sitting in front of a smartphone recording himself

Storytelling is a powerful technique that can deepen the connection between your company and potential candidates. It involves using a narrative to communicate your message instead of simply stating facts or details. Storytelling can bring your recruitment videos to life, making them more relatable and engaging for the viewer.

Several storytelling techniques can be utilized in your recruitment video. These include creating a clear story arc with a beginning, middle, and end, using relatable characters such as current employees, and building emotional engagement through personal stories, humor, or inspiring messages.

Incorporating storytelling into your recruitment video is critical to capturing and maintaining viewer attention. It turns your video from a simple informational piece into a compelling narrative that potential candidates can connect with on a deeper level. By showing the human side of your company and illustrating what it’s like to work there, storytelling can effectively draw in top talent and encourage them to learn more about your organization.

Post-Production Phase

This is where the magic happens. The post-production phase involves taking the raw footage captured during filming and transforming it into an engaging recruitment video. This includes editing, adding music and sound effects, color correcting, and other visual effects.

Editing Your Footage

A person wearing headphones and editing a video

Editing is the process of refining and arranging your raw footage into a coherent, captivating narrative. There are several steps involved in this process:

Choosing Your Editing Software

Begin by selecting an editing software that suits your needs and experience level. For beginners, user-friendly options like iMovie or Windows Movie Maker can be a good start. In contrast, more advanced editors might prefer professional-grade software such as Adobe Premiere Pro or Final Cut Pro.

Review Your Footage

Start by watching all the footage you’ve captured. This step is crucial for familiarizing yourself with the content you have to work with and for identifying the best shots.

Start with a Rough Cut

Your first pass at editing should focus on creating a ‘rough cut.’ This involves trimming down your footage and arranging it chronologically according to your storyboard or shot list. Don’t worry about getting it perfect at this stage — the aim is to establish the basic structure of your video.

Refine Your Edit

Once you have your rough cut, you can begin refining your edit. This involves fine-tuning the timing and sequence of your shots, cutting out unnecessary footage, and ensuring each scene transitions smoothly into the next. Use your storytelling techniques to guide this process — remember, your goal is to keep the viewer engaged and invested in your narrative.

Add Music and Sound Effects

Sound plays a crucial role in setting the mood and tone of your video. Choose background music that complements your company’s image and the message of your video. Remember to balance the sound levels between your audio and music to ensure that neither is overpowering the other.

Finalize Your Video

Once you’re happy with your edit, it’s time to finalize your video. This involves adding finishing touches like color correction, text overlays, graphics, captions, and special effects. Review your video thoroughly before completing it to ensure no errors or missing elements.

Remember, editing is a crucial phase of video production that can make or break your recruitment video. It’s important to take your time and not rush this process. With careful attention to detail and a clear narrative vision, you can turn your raw footage into a compelling recruitment video showcasing your company.

Promoting & Distributing Your Video

Video concept

Once you’ve created your captivating recruitment video, it’s crucial not to overlook the next step: promotion and distribution. This is where your video reaches your intended audience and does its job of attracting potential candidates.

Why Promotion Matters

Promotion is key to ensuring that as many potential candidates see your video as possible. Regardless of how compelling your video is, it won’t have the desired impact if it doesn’t reach its audience. Promoting your video effectively extends its reach, increases its visibility, and enhances its impact.

Utilize Social Media

A person opening the TikTok app on their cell phone

Social media platforms such as LinkedIn, Facebook, Twitter, and even Instagram can be powerful tools for promoting your recruitment video. These platforms allow you to reach a broad audience and engage with potential candidates directly and personally. Use relevant hashtags and encourage shares to extend your reach further.

Leverage Your Company Website

Website concept

Your company website is an excellent place to showcase your recruitment video. Consider featuring your video on your careers page or even the homepage to ensure it gets seen by site visitors.

Email Marketing

Email concept

Don’t underestimate the power of a well-crafted email. Sharing your recruitment video via an email campaign can help reach those interested in your company and be a compelling call to action for potential candidates.

Employee Advocacy

A group of people sitting and smiling

Encourage your current employees to share your recruitment video within their networks. This extends your reach and adds a personal endorsement to your video.

By investing time and effort into promoting your recruitment video, you can ensure it gets the visibility it deserves and effectively attracts top talent to your company.

Make a Video that Counts

A person being recorded by a video camera

In conclusion, creating a captivating recruitment video is a multi-faceted process that requires planning, production, post-production, and effective promotion.

Remember that your goal is to create a narrative that resonates with potential candidates and showcases your company’s culture and values.

While the process may seem daunting, taking it one step at a time and focusing on the details can lead to a successful recruitment video that helps attract top talent to your company.

So, grab your camera, start brainstorming, and get ready to create a recruitment video that truly makes a difference!

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