Jan 27, 2023 — Carly Miller

Navigating Healthcare Hiring Trends in 2023

Two healthcare workers shaking hands

As healthcare facilities adjust to the changing needs of an aging population, healthcare recruiting trends are expected to shift in 2023. With technology-driven solutions and the need for a more inclusive and engaging company culture, healthcare organizations need to be aware of changes in their industry to stay competitive when recruiting qualified candidates.

The Impact of Aging Populations on Healthcare Staffing

An elderly woman holding a nurse's hand

The healthcare industry is in flux, and healthcare recruiting trends are no exception. With an aging population that requires more precision medicine, health organizations need to be able to find and hire qualified healthcare workers who can provide the best possible care to patients. This means that healthcare positions are likely to change regarding critical tasks, responsibilities, and qualifications.

The industry will likely see heightened demand for nurses, physicians, and other healthcare workers to care for aging patients properly. According to the Bureau of Labor Statistics, healthcare employment is expected to rise by 13% by 2031. As job demand increases, recruiters will need to innovate hiring methods.

By adjusting recruitment methods, healthcare hiring managers can provide more specialized care and connect with trained and experienced workers in their organization’s specific care areas.

Adjusting Recruitment Methods

A nurse holding a tablet

It is essential for healthcare facilities to adjust their recruitment processes to ensure they are strategically recruiting top talent. This should involve leveraging industry data and analytics to identify gaps in the talent pool, creating a candidate-focused process that goes beyond traditional sources when looking for potential employees, and utilizing social media platforms to boost visibility and reach more applicants. Doing so will help health organizations create a recruitment process that finds candidates with the qualifications necessary for success.

Increasing Automation & Technological Solutions

Another healthcare hiring trend that organizations should consider is the increasing use of automation and technological solutions. As healthcare employers look for ways to streamline their recruitment processes, many are turning to automated tools like data analytics and artificial intelligence to help them quickly find the best candidates. This can help recruiters rapidly identify the best candidates for their organization.

Virtual Recruiting and Remote Work

In response to the global pandemic, the healthcare industry quickly had to adapt to telehealth and digital healthcare solutions. The pandemic revolutionized healthcare delivery, creating a growing demand for at-home health services.

Even in the aftermath of the pandemic, employers can expect to see the rise of new roles and telehealth expectations throughout the next decade. Offering at-home healthcare occupations can be an excellent way to attract candidates, retain existing employees, and provide care to more people who need it.

In addition to emphasizing remote positions, recruiters should also look for ways to implement virtual recruiting. This will help hospitals and other organizations save time and money on traditional in-person interviews and make sure that healthcare candidates have the opportunity to connect with organizations efficiently.

Leveraging Online Platforms and Social Media

Creating a solid presence online is becoming increasingly important in the healthcare industry. By engaging with healthcare workers through platforms such as LinkedIn, recruiters can build relationships with prospective and existing employees, offer personalized information about health topics, and ensure workers know the company’s mission, values, and goals. Through social media, hospitals and other organizations can also provide job seekers with access to healthcare-related job postings and opportunities.

Utilize Employer Branding

It is essential for companies looking to hire top talent to establish a strong employer brand. Utilizing employer branding in all hiring interactions and social content can help companies to attract candidates whose values align with the organization.

To develop strong employer branding, it is essential to focus on four key areas: creating a positive work environment and culture, offering competitive wages that match the industry, providing training and mentoring opportunities for employees, and having a clear, attractive recruitment process.

Importance of Workplace Inclusivity

Three healthcare workers hugging

As hiring continues to evolve, healthcare facilities must emphasize inclusivity and diversity. Doing so will help them attract more diverse candidates who can bring unique perspectives to the organization. A team of people with different backgrounds and experiences can inspire and motivate, creating a stronger and more cohesive healthcare workforce.

Healthcare facilities can emphasize inclusivity by developing an onboarding program that supports new employees from diverse backgrounds. This could include providing resources and guidance to help them understand the healthcare industry and introducing them to other staff members who share similar interests or beliefs.

In addition, healthcare facilities can create an inclusive workplace culture by implementing policies that promote fairness and respect, such as equal pay for all employees regardless of gender or race.

Strengthening Company Culture

A group of young nurses smiling at the camera

Creating a positive company culture is vital to attracting and retaining healthcare professionals. By fostering an environment that emphasizes personal growth and encourages collaboration, healthcare organizations can create long-term loyalty among their employees.

This allows healthcare employers to stay ahead of the curve when it comes to healthcare hiring trends, as highly engaged workers will be more likely to stay with the organization, while new healthcare professionals will be drawn to a supportive workplace.

Ways to Improve Company Culture

Improving the culture of a healthcare company doesn’t have to be difficult. Here are some simple steps you can take to improve your workplace atmosphere:

Encourage Open Communication

Good communication is key to creating a collaborative and productive work environment. Make sure employees feel comfortable discussing their ideas, concerns, and successes openly with each other and with management.

Promote Work/Life Balance

Working as a healthcare professional can be stressful, so it’s important to ensure employees don’t feel overworked or overwhelmed. Ensure current employees have time off, vacation days, and flexible working hours if needed.

Show Appreciation

Acknowledging the hard work of your staff can be a powerful motivator. A simple thank you or recognition for exceptional performance can go a long way to making employees feel valued.

Foster Collaboration

Encourage team members to brainstorm ideas, identify solutions and share knowledge. This will help build trust and foster collaboration among all levels of the organization. Collaboration among registered nurses, physicians, and other health professionals benefits workers and patients.

Support GROWTH

Invest in training and development opportunities for your staff. This will allow employees to expand their skills and knowledge, increasing job satisfaction, productivity, and internal hiring opportunities.

Preparing for the Future of Healthcare Hiring

As recruiters prepare for the future of healthcare employment, they should expect hiring trends to continue evolving. To stay competitive, focus on hiring talent, and ensure patient quality care, healthcare employers must remain up-to-date on the ever-changing job market.

By understanding how healthcare technology can be utilized to recruit qualified candidates and embracing an inclusive culture, employers can ensure they provide their teams with the best work environment and hiring experience.

With the proper knowledge and strategies, healthcare organizations can craft a competitive healthcare recruitment strategy that will allow them to remain successful in 2023 and beyond.

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