Feb 23, 2024 — Daniel Bowman

Exploring the Mid America Trucking Show

Mid America Trucking Show

The largest trucking show in North America is fast approaching. The Mid-America Trucking Show (MATS), for industry professionals, recruiters, and trucking employers, isn’t merely a show. It’s a marketplace of ideas, connections, and technologies driving the future of trucking. This year it begins on March 21, the last day being March 23.

Whether you are an owner-operator or a recruiter, this March event will benefit you. We will overview the show and the importance of this event for anyone involved in the transport industry.

History of MATS

truck at Mid America Trucking Show

Starting in the early 1970s, the Mid-America Trucking Show has grown into the largest annual heavy-duty trucking industry event in the USA. It started as a regional show and has now become an international event held in March for over 50 years.

Kentucky Exposition Center

trucks parked for Mid America Trucking Show

Sitting in the heart of Louisville, Kentucky, the Kentucky Exposition Center is the home for MATS. You will take advantage of over a million square feet of exhibit space. The venue ensures that MATS attendees immerse themselves fully in the experience.

Some features include massive indoor displays or outdoor events. Louisville’s centrality within the country also makes it a perfect crossroads for the national trucking community.

Insights and Trends

Top View of Trucks

MATS serves as a reference for the state of the commercial vehicle and heavy-duty trucking industry. It showcases the latest equipment, services, and technology. The show features innovation and functions as a window into the future of transportation.

Here you can participate in education sessions that show how long-standing traditions merge seamlessly with new offerings. This can be seen by the increasing prevalence of electric and autonomous technologies showcased in recent years. You may also find DATFreight and Analytics trucking experts and representatives here as well.

Networking Opportunities

Truck cab

For recruiters and trucking companies, MATS is the ultimate networking platform. With thousands of attendees and over 860 exhibitors, the potential to learn is great.

The show’s structured networking events and casual, impromptu encounters all foster a climate of collaboration and growth. You may find truck service partners. Many after-hours gatherings have become a tradition amongst the trucking community.

TrackFive at MATS

TrackFive at MATS


At the Mid-America Trucking Show, TrackFive will also be present in a booth of our own. Stop by and meet our team members. We love to meet you in person. The trusting show serves as an opportunity to talk directly and learn about AllTruckJobs.com and how you can use it to recruit the most qualified drivers for your open positions.

Whether it’s through leveraging our extensive job boards or employing our customized marketing strategies, TrackFive’s role at MATS highlights our commitment to fueling the industry’s workforce and driving it forward.

Key Highlights and Exhibitors

Events red truck The Mid-America Trucking

At MATS, attendees can interact with a wide array of products, from the latest truck models to state-of-the-art safety equipment that’s changing standards. There are also hands-on demonstrations from featured exhibitors. Some include ATL Diesel, Inc., Brunner Industries, and FreightNetworking, to name a few.

Attend a MATS Pro Talks Seminar

Events The Mid-America Trucking protalks seminar

The Mid-America Trucking Show features standout speakers who know the industry best. Each brings something unique to the table, creating an atmosphere of learning. Here are a few highlights that may benefit recruiters and industry representatives.

Truckload Market Update Thursday, East Hall, March 21, 3:00-3:30 PM

Blue Cab

Join Dean Croke, Principal Analyst with DAT Freight and Analytics, as he shares an update and tips on how to navigate the current landscape of low rates and demand. This session will cover:

  • Truckload market conditions
  • Driver-oriented business conditions & lifestyle
  • Current issues in the economy; economic outlook

FMCSA Information Session on Key Programs and Policies Friday, March 22, 10:00-11:00 AM

white truck in mountains

FMCSA policy and regulatory updates, rulemaking general update, and information on ELDT, grants to help drivers get CDLs, truck parking, and crashes and reducing crashes (including work zones).

How to Unlock Profitable Partnerships, Pro Talks Stage, Friday, March 22, 1:15-2:15 PM

big rig

Presented by DAT freight, Robert Rouse and Kyle Patterson, senior product managers, discuss, “proven methods to keep your wheels turning profitably, no matter what the economy throws your way. This session will break down important strategies for your trucking biz, like how to develop and maintain profitable broker relationships, the best ways to use operational tools like a pro.”

Sense Per Mile on Driver Recruiting Saturday, March 23, 10:45-11:30 AM

more parked trucks the mid america Trucking

The Sense Per Mile team from FreightwavesTV engages in an honest conversation about driver recruiting.

Charles Gracey, President, Hot Seat Services will discuss recruiting and offer recruiter insights from the industry.

Events at The Mid America Trucking Show

18 wheeler on a road

The Mid-America Trucking Show is not just work. There are plenty of opportunities for fun as well. Some of these include an opening reception to begin your networking experience.

Attendees on Friday are also invited to a special concert hosted by MATS. Some of the other events include a truck beauty championship and a custom truck parade. These are but a few of the things you will be able to participate in. A full list of what is going on at the event can be found here.

Don’t Miss Out

TrackFive Team Photo

By attending the Mid-America Trucking Show, you can experience a piece of the whole industry. It will give your business the tools and connections to thrive in an ever-changing landscape. Make a date with MATS and prepare to progress in the world of trucking.

Free early registration ends February 28, so don’t wait. And just a reminder: remember to stop by our booth and learn how TrackFive is moving the needle in the recruitment of truck drivers. We look forward to seeing you there!

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