The holiday season is quickly approaching, along with the motivation to help others. Holiday kindness shouldn’t just stay siloed in your personal life. Engaging in socially responsible activities as a company can positively impact your brand, your consumers, and the community. Check out the benefits of social responsibility and learn how to add social responsibility to your organizational operations!
Benefits of Social Responsibility
Despite the many benefits of social responsibility, many businesses hesitate to participate in socially responsible events, usually due to economic reasons. Planning social responsibility events and activities will benefit your community, brand, and employees.
It’s Good for the Community
When acting socially responsible, you shouldn’t only be concerned with selfish interests. At its core, social responsibility should be altruistic. Choose a cause that is meaningful to your organization or find an issue that affects your local community. Make partnerships with nonprofits in your community and see what types of resources you can provide to help them fulfill their mission.
It’s Good for Your Brand
At first glance, social responsibility may not seem worth it. Helping out a nonprofit or a cause will cost your organization time and money upfront. Although this is a turnoff for many business owners, the value added to your brand in return for acts of social responsibility is incalculable. When you give back to the community, you earn trust and generate publicity. A 2006 Cone Communications study found that 83 percent of Americans find organizations more credible if they are socially or environmentally responsible. The Cone study also revealed that 74 percent of Americans pay greater attention to messages when companies are deeply committed to a cause. While participating in community events, your organization is bound to capture the attention of local media outlets. This publicity will positively impact your brand (and it’s more cost-effective than paid advertisements).
It’s Good for Your Employees
A large percentage of Americans, especially millennials, take social responsibility very seriously. Being socially irresponsible can hinder your organization from recruiting new talent. The Cone study found that 56 percent of millennial Americans would refuse to work for a socially irresponsible corporation. Social responsibility helps to build your organizational culture. Participate in community-related activities, and give your employees a sense of purpose and engagement.
How to Be Socially Responsible
Change your organizational actions and start taking advantage of the many benefits of social responsibility. Get started with social responsibility by checking out the events and activities that are already happening in your community. If you’re looking to stand out for your efforts, try organizing your own social responsibility campaigns.
Participate in Community Events
One of the easiest ways to start your social responsibility efforts is to check out what’s already going on in the community. Many communities coordinate days for charitable donations. Here in Central Pennsylvania, the City of Lancaster hosts the Extraordinary Give annually. The event encourages businesses, organizations, and individuals to donate to local charities.
When searching for avenues of social responsibility, be sure to look for events and organizations with connections to your brand. Our AllTruckJobs.com brand teamed up with the Make-A-Wish Foundation’s Mother’s Day Truck Convoy.
Organize Your Own Social Responsibility Campaigns
For the last three years, our Track5Media team has participated in our annual Day of Giving. We visit nonprofits in the city throughout the day dressed in holiday swag. We deliver gifts to children in the community dressed as Santa Claus, Mrs. Claus, and elves!
We continued our tradition of social responsibility this year by starting a scholarship program with our TravelNurseSource.com brand. The scholarship will reward a deserving nursing student seeking help with college tuition costs. By starting your own social responsibility efforts, you can tailor your activities to match your brand’s message or support a cause that’s close to your heart.
Looking to start a new career with our socially responsible team here at Track5Media? Check out our open positions and apply today!