Not only has Game of Thrones taught me life lessons like “never hold the door” or “brace yourself, winter is coming” but it’s also taught me a few things about social media marketing. Below are just a few pieces of advice that can be gleaned from the show.
3 Lessons Social Media Marketers Can Learn From “Game of Thrones”
- Less is More
SPOILER ALERT! This past weekend marked the death of one of the most beloved characters on Game of Thrones, the giant, yet innocent, Hodor. Why was he such a fan favorite? Not because he cracked numerous jokes and witty quips. Not because he weaved elegant tales either. Hodor repeated one line throughout the shows five seasons, “Hodor.” Not the most talkative fellow, Hodor captured the hearts of his audience members, just like you need to capture the attention of your social media audience. There’s no need for embellished words or exaggerated statements. Keep things simple. Not only will they appreciate the fact that you’re speaking to them as a peer, but it will also be easier to get your point across. Social media is about being concise while still being able to capture the attention of your audience. Use short phrases, eye-catching pictures or videos, and keywords that will resonate with your readers.
- Keep Them Coming Back
It’s no coincidence that Game of Thrones has lasted six seasons and has garnered almost 200 industry awards. Game of Thrones has changed the way we view Sundays. Instead of dwelling on the impending doom that we call Monday, we’re dwelling on the impending doom of our favorite character. Fans expect to be left wanting more after every episode, and you must do the same with your social media posts. Weekly columns or series’ will help gain a steady following to your page. Linkbacks to other social media outlets or even your home website will also drive traffic towards your brand. Not only do you want to catch the eye of your audience, but you also want to keep them coming back. Make sure to also post frequently, but not so much that it becomes an annoyance to your audience. Game of Thrones is great to watch weekly, but marathons every day would get out of hand and diminish the quality of the show.
- Create and Grow Your Community and Brand
One of the most exciting things about Game of Thrones is the community the rabid GoT fans have created. Whether it’s viewing parties, themed dinners, or costume contests, Game of Thrones is no longer a book series or TV show, it’s a brand. Clothing, video games, glassware, are just a few of the Game of Thrones branded products that have invaded stores everywhere. Online communities have contributed to fan theories, fan fiction, and other forms of content. The writers of the show regularly hold Q&A sessions via Twitter and Facebook as well to make Game of Thrones an inclusive experience. To grow your brand you need to show your audience why they should want to pay attention to you. You can start this by engaging your audience and interacting with your readers. Reach out to get their opinions and feedback, thank those with compliments, and acknowledge complaints voiced by others. Transparency is important, you want to show your audience that you’re not out to deceive or trick them. Having a strong online community behind your brand can take it to the next level.