How to Effectively Use Facebook Stories for Brands

Recently, I’ve been brainstorming how to implement a plan to use Facebook Stories across all of the brands we own here at TrackFive. I have to admit – although I am an avid Facebook user, I rarely pay attention to the Stories at the top of my page. So, I started watching the stories my friends are posting. They’re similar to Snapchats in that they’re short, 20-second snippets of either photo or video. After 24 hours, they disappear.  Plus, they’re at the top of everyone’s newsfeed and can be seen by all of your Facebook followers. However, I wondered, how many people actually watch Facebook Stories, and how valuable could Facebook stories for brands actually be? It turns out pretty valuable. It’s no surprise that Facebook has an average of 2.23 billion monthly users, but I was surprised to learn that Facebook had 150 million active users per day for Stories just 14 months after launching this feature. Also, in a study conducted by Facebook, the social media platform found that 62 percent of those who actively watch Facebook Stories said that they become more interested in a brand after seeing it in their Stories feed.

So, the audience is there. As best stated by Forbes writer Bud Torcom, “I see Facebook Stories like California’s mines and creeks before the 1849 gold rush, and as a fellow marketer, you deserve to know about this rich vein of opportunity waiting to be tapped.”

Let’s tap in!

Five Benefits of Using Facebook Stories for Brands

Three Tips for How to Effectively Use Facebook Stories for Brands

Facebook Stories for brands

If you want successful Facebook Stories for brands, check out these three tips!

How to Measure Success After Posting Facebook Stories for Brands

My issue this week – how do I measure the success of all these Facebook Stories that I planned out? I found through Facebook Insights how to see the stats on my stories, but I didn’t really understand what they meant. It said something about how many people forward swiped and backward swiped. Now, I’ve used Tinder before, (for those of you in relationships, this is a dating app) so I get the whole left is bad, right is a good thing when it comes that. However, Facebook is different. Did they like it or didn’t they!? It took me just one a quick Google search to arrive at my answer. I’ve included the info below for you.

What have you discovered about Facebook Stories for brands? Share your experience with us in the comments below!

Share This Article

Leave a Reply

Your email address will not be published. Required fields are marked *

Close Modal