Each year there are more SEO tactics to become aware of for the benefit of your business. When you’re working to ensure your company’s websites are performing the best they can, it all comes down to staying ahead of the curve. No matter what your product or service may be, there are SEO tactics for small businesses that you’ll want to stay aware of and implement. It’s not just the trends you have to consider, but how these tactics can stay sustainable throughout the year. Today we’ll talk about some of the basic SEO considerations to make if you want your small business to flourish:
SEO Tactics for Small Businesses | Basic Tips:
Unless you’ve been totally avoiding the internet and all the marketing required to make your small business a success, it’s no secret that mobile SEO is huge. Along with a greater volume of searches, mobile devices are changing the approach consumers take when finding information on a product or service. This means that SEO tactics for small businesses absolutely need to account for this shift. Mainly there are 3 main things you’ll want to consider:
- Voice Search
- Featured Snippets
- Local Search
Optimizing your small business’s site for each of these aspects of mobile search can have some huge results. That’s why we’ll break down each of these critical SEO tactics for small businesses.
Voice Search is Here to Stay
Whether it’s through a smartphone, home assistant, or even a desktop more people are doing voice searches than ever before. Last year in 2017, 33 million voice search devices were used by 40 percent of adults each day. Compared to its launch in 2008, Google’s voice search received 35 times more search queries in 2016. Since voice assistants have been added to more phones, TVs, and dedicated devices than ever, SEO is following suit.
In terms of SEO tactics for small businesses, you’ll always want to answer specific questions via ‘first-page content,’ and by this, I mean content that provides the absolute best and most concise answer. This is what will ultimately get you popping up on people’s mobile devices which leads to our next point…
Featured Snippets are Best
If you’re optimizing for voice search at all, that means really nailing those featured snippets. When people are searching for a product or service your small business provides, they’re likely looking for something very specific. Doing some keyword research into what phrases your customers are actually using allows you to earn these featured snippets with greater accuracy. Then, not only will your site be easier to find on mobile devices, but will also populate on full desktop pages better.
Local SEO is EVERYTHING
If you’re a small business then you already realize the importance of optimizing your website for local searches. When you consider both voice search and rich or featured snippets, local search is where these things really make sense. Most of the time, people are going to ask for products and services “near me” or “in my area.” Writing content featuring keywords with your city or location is one way to do this in addition to having a Google My Business profile. This way people can instantly find your store hours, directions, and a phone number without doing an additional search or even clicking onto your website itself!
Overall, SEO tactics for small businesses include many other more nuanced factors, however, these are some of the most common and effective ways to increase your site’s reach and rank. Combining voice search, featured snippets, and local SEO ensures you’re getting the best return on investment for any marketing and content writing efforts you’re undertaking.
What are some ways your small business optimizes itself for Google and other search engines? Let us know in the comments below!