Sunstate
Sunstate is a leading refrigerated truckload carrier providing solutions for the needs of customers and drivers alike.
Driven by a commitment to efficiency and a passion for its community, Sunstate partners with companies and top drivers to transport goods quickly and responsibly.
Challenge
Sunstate faced significant challenges when confronted with driver shortages and difficulties in lead conversion. In a competitive industry where driver availability is crucial, they had to adapt quickly to stay competitive and meet the demands of their customers.
Solution
Sunstate’s persistence led them to connect with AdElite, a direct driver lead program designed to meet the niche needs of its customers. In exploring a partnership with AdElite, Sunstate aimed to increase their conversion rate and attract top drivers.
Benefit
In just 5 months, AdElite delivered outstanding results for Sunstate. The campaign produced over 300 leads, upping Sunstate’s conversion rate to 4% and lowering their cost per hire to record lows.
Result
Through their partnership with AdElite, Sunstate continues to attract and secure more drivers who are ready to hit the road. This collaboration enables Sunstate to maintain their strong commitment to building meaningful customer connections while ensuring reliable and efficient service. By focusing on growth and quality, Sunstate reinforces its dedication to delivering exceptional experiences for both customers and drivers alike.
AdElite has reduced our cost per hire by half. It’s completely customizable and focused on quality leads which reduces the time spent searching through leads that are not viable. We hope to continue working with the TrackFive team for years to come.