It’s been a little while since we’ve done a Track5Takes, so I’ll refresh you on the concept. Throughout the week, we come across a variety of interesting subjects dealing with marketing, social media, and technology among other things. Our staff often discusses these articles or videos, with each of us forming our own opinions. We’d like to not only inform you about what’s going on in the web-marketing and technological world, but we want to show a little personality by giving our own “takes” on various issues.
It’s almost Valentine’s Day, and love is in the air here at Track5Media headquarters. No, I’m not talking about a steamy office romance, I’m talking about our love of marketing and all things SEO! We’d much prefer a juicy link over a box of chocolates anyway, so we decided to let everyone know why we love marketing and/or SEO so much.
What We Love About Marketing:
Abbie Erickson, Marketing Intern
Before starting work as a marketing intern, I have to confess – I had next to no marketing experience. I come from a communications concentration that doesn’t focus heavily on the subject, and my love stands with making graphics and editing videos. (But don’t worry I didn’t lie to my boss.)
Since working at Track 5 Media, I’ve learned so much about the world of marketing and I have to say the one thing I’ve really grown is the idea that I get to become a mini-expert on everything I write or post. I didn’t think I’d have fun researching and writing about truck drivers or travel nurses since I am not one of those people nor can I relate to their fields of work.
But researching them to be able to market information to them has been really refreshing for me. I’ve always loved writing, and now I get to do it for other people who actually read my work (sorry college newspaper managers). Being creative “behind the scenes” of what gets posted for viewers only makes me appreciate the work I see when I’m scrolling through Facebook.
Connor Smith, Digital Marketing Specialist
Marketing is something I love because it combines so many aspects of technology, communications, and creativity in one field. We’re lucky here at Track5 because we get to work on some pretty wide-ranging brands and interesting projects, so it takes a lot of shifting from one thing to the next. As a marketer you also get to tell stories, whether it’s through a blog or portraying your products as something unique and valuable — I feel that’s something ingrained in human nature so it’s fun to bring that to a job setting. The concept is also constantly evolving so there’s no time to waste!
Sarah Yoder, Marketing Intern
I’ll start by saying I get bored super easy and can sometimes have the attention span of a goldfish. So, I’d have to say that the one thing I love about marketing is the always-changing nature. While some might find change to be stressful, I thrive on it. I love the challenge of keeping up with the industry and figuring out the new advancements. There are no two days that are the same, so working in marketing never fails to keep my interest.
With change can come uncertainty, but I’ve become rather comfortable with the feeling. The creativeness and problem-solving talents that change and uncertainty can trigger is something I truly value in life and in this career. As the industry changes, campaigns evolve with it, and we grow as marketers.
There’s always room for improvement and opportunities to progress. A campaign could be going well, but what can you change to make it even better? It can take significant time and effort but make it through the changes to see success can be one of the most rewarding feelings.
Troy Diffenderfer, Digital Marketing Specialist
I think my favorite thing about marketing is the amount of information you can consume. I’m an avid reader, so I’m constantly trying to digest as much info as possible. Luckily, there are numerous blogs that are devoted to covering what’s going on in the digital marketing and SEO world. From Moz to Backlinko, there are always fellow marketers that are willing to provide tips and trips for marketers.
It’s also interesting that most information is consumed in the form of blogs or web articles. With a landscape that’s ever-changing, a published book could become obsolete in a matter of months. Instead, I can kick back and learn about marketing while simultaneously putting those tips and tricks to use. I’ve got a love fever, and the only cure is…..more marketing.
Ekom Enyong, Digital Marketing Specialist
One thing that I absolutely love about marketing is the balance between an analytical and creative mindset. Though I am analytically driven, I am incredibly creative and think outside of the box most of the time.
I think marketing is the perfect activity to find a balance between the left and right brain. It allows me to think big and be creative, while the analytical component allows me to quantify creative practices.
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