Graphic design is becoming an increasingly important component of online marketing. Design is so much more than pasting a colorful picture onto a piece of paper or using an interesting font on your website. Graphic design is a way in which we can communicate and problem-solve through the use of photography and illustration. Graphic design is a key way to connect with users or customers and sway their decision-making process. The supplementary use of imagery and color is oftentimes a more appealing form of communication than just using the written word. Hence, why so many people are interested in nailing this aspect of the marketing mix! So, how exactly does graphic design improve your online marketing? Here are four great ways that marketing with graphic design can help grow and advance your business.
4 Ways Graphic Design Can Improve Your Marketing
1. Improves Your First Impression
Believe it or not, you have less time to make a good impression online than you do in person. This means you have just seconds to make a good impression on someone visiting your site. If your website lacks visual appeal or attraction, chances are you will lose any potential business from the said viewer. Potential customers visiting your site should be able to understand what your company does, how they can help, and why they should choose to conduct business with you. Remember, you only have seconds to do this. Thus, marketing with graphic design is an incredibly important and useful tool that can help to sway their decision in your favor.
2. Builds Trust
In today’s digital era, online trust is becoming increasingly important in the wake of online scamming. When people visit and browse your company’s webpage, you want them to feel they can trust your site. Design, believe it or not, plays a larger role in online trust than you might think. A small study asked users to record whether they trusted certain websites they visited, and if not, why. When evaluating why there was distrust towards certain websites, 94 percent of those reasons related to design problems. This means you may be utilizing the concept of graphic design, but doing so in a counterproductive way. Some of the top reasons that viewers did not trust a website were due to boring web design, pop-up ads, slow load times, too much text, and more. Invest time in developing a site that is user-friendly and builds trust. When viewers feel they can trust your site they will likely continue to return.
3. Improves Your Social Media Presence
It’s no surprise that engaging graphic design can have a major impact on your social media platforms. How you utilize design will also impact how people remember your brand. In the age of scrolling, eye-catching visuals are becoming increasingly important. Creating current and well-designed visuals will help attract new followers, likes, comments, shares, and overall engagement.
4. Improves Your CTA’s
As we’ve mentioned before, graphic design is a great way to communicate and engage with your audience. However, when users are visiting your webpage the end goal is almost always engagement. Whether it’s liking, commenting, sharing, or clicking on a link it all helps to increase the social participation around your brand. The use of graphic design only helps to further improve your CTA’s (call to action) Attention-grabbing CTA’s will help to guide users visiting your site into potential paying customers.
What do you think are some additional benefits of pairing marketing with graphic design? Let us know in the comments below!