A physical therapist and her patient smiling at the camera as the therapist helps her patient walk
Jun 14, 2023 — Carly Miller

How to Start a Staffing Agency: A Guide for Allied Health Recruiters

Group of people waiting in chairs for an interview

The healthcare industry is an essential sector that is critical in providing quality patient care and improving public health. However, healthcare organizations face significant challenges in recruiting and retaining top-quality professionals to meet the growing service demand.

As a result, staffing agencies have become an increasingly popular solution for healthcare organizations seeking to fill critical roles quickly and efficiently.

If you are passionate about healthcare and interested in starting your own business, starting a staffing agency as an allied health recruiter might be an excellent opportunity.

This blog post will provide an overview of the steps involved in starting your own staffing agency in the allied health industry and how to stay competitive in the market.

What is a Staffing Agency?

Recruitment, magnifying glass zeroing in on a candidate

Staffing agencies, also known as staffing companies or staffing firms, match job candidates with potential employers. A staffing business is an intermediary between potential candidates and companies looking to fill open positions.

These agencies specialize in identifying qualified candidates for specific job roles, performing initial screenings, conducting background checks, and providing training and support to new hires.

A staffing firm can be a valuable resource for qualified candidates and employers, as they provide access to a large talent pool and help streamline the hiring process. In addition, they can also help companies save time and money on recruiting efforts and provide temporary employees to manage fluctuations in demand or seasonal needs.

Allied Health Agencies

In the allied health industry, staffing companies specialize in identifying and recruiting qualified professionals for various roles, including medical assistants, respiratory therapists, phlebotomists, occupational therapists, and more.

These agencies work with healthcare organizations to understand their unique staffing needs and provide tailored solutions to meet those needs.

Staffing companies in the allied health industry can also provide training and support to new hires, ensuring they have the necessary skills and knowledge to succeed in their roles.

Additionally, a temporary staffing agency can provide short-term staffing solutions to help manage fluctuations in demand or cover short-term staffing shortages.

Overall, staffing agencies are critical in supporting the allied health industry by providing access to top-quality talent and helping healthcare organizations deliver high-quality care to patients.

How to Start a Staffing Agency

Physical therapist wearing scrubs and holding a tablet while smiling at the camera

If you’re a recruiter with a passion for healthcare and a desire to build your own business, a staffing agency can be an excellent career path.

As the demand for healthcare services continues to grow, the need for skilled allied health professionals is rising, creating a significant opportunity for those interested in starting a staffing agency. In addition, starting a staffing agency gives you more control over your work-life balance, income, and overall career trajectory.

Before you can get started, it is crucial to consider the following steps to ensure you can run a successful staffing agency.

Create a Business Plan

Creating a business plan is essential for starting a staffing agency. It provides a roadmap for success, outlining key objectives and strategies to help you navigate the competitive industry and achieve your business goals.

Identify Your Target Market

Before starting your agency, research the allied health industry and identify which sectors or niches are underserved or have a high demand for staffing company services. This will help you narrow down your target industry and create a plan to reach out to potential clients effectively. Consider factors such as geographic location, size of the staffing company, and specific hiring needs.

Develop a Business Model

This business plan component outlines how the staffing agency will operate, including the types of staffing services provided, initial costs and pricing models, employee recruitment and training processes, and marketing and sales strategies. It’s essential to develop a unique business plan that sets you apart from other staffing agencies and meets the needs of both clients and candidates.

Determine StartUp Costs & Revenue Predictions

It is crucial to analyze the startup costs associated with starting and running your staffing agency, including office space, equipment, technology, salaries, and marketing expenses. Revenue predictions should be based on the target market, pricing models, and expected staffing volume. Creating a financial plan that ensures the business is profitable and sustainable in the long run is essential.

Choose a Niche

Choosing a niche is crucial if you want to start a staffing agency. Identifying a niche will help you focus your efforts and resources on a specific subset of the healthcare industry, allowing you to develop specialized knowledge and expertise to set you apart from competitors and better serve your potential clients.

Navigating the Allied Health Industry

Before identifying a niche, it is essential to have a broad understanding of the allied health industry. This involves researching the various sectors and specialties within the healthcare industry and identifying which areas have the most demand for staffing services. Recruiters should also consider geographical location, population demographics, and healthcare trends when researching their industry overview.

Identify Your Industry Niche

Once you have a broad understanding of the allied health industry, the next step is to identify a niche that aligns with your staffing agency’s goals and expertise. A niche can be defined by a specific industry sector, such as home health or rehabilitation services, or by a particular type of healthcare professional, such as physical or occupational therapists. The key is choosing a niche with a high demand for staffing services and where your agency can have a competitive advantage.

Understand the Specific Needs of Clients and Candidates

After identifying a niche, it is essential to understand the specific staffing needs and requirements of that industry segment. This involves researching the qualifications and certifications required for healthcare professionals in that specialty and the expectations and preferences of clients in that niche. By understanding the specific needs of those in your niche, your staffing agency can provide tailored solutions that meet the unique requirements of both clients and healthcare professionals.

Obtain Your Licenses and Permits

Obtaining licenses and permits is critical when starting an allied health staffing agency as it ensures compliance with state and federal regulations, protects the business from legal and financial liabilities, and establishes credibility and trust with clients and candidates.

Legal Requirements

Before applying for licenses and permits, you must ensure your staffing agency meets all legal requirements for operating in the allied health industry. This involves registering your agency as a legal business entity with the appropriate state and federal agencies, opening a business bank account, obtaining an employer identification number (EIN), and meeting any specific requirements for agencies in your state.

Enroll in the Right Insurance Plans

Before you start your agency, connect with an insurance agent who can help you identify what plans you need to enroll in. Most insurance experts will recommend that you enroll in general liability insurance and professional liability insurance for workplace injuries. If you plan to have a company car, you must also enroll in a business auto insurance plan.

Apply for Licenses and Permits

After meeting all legal requirements and establishing yourself as a business entity, the next step is to apply for licenses and permits required for staffing agencies. The specific licenses and permits needed vary depending on the state and type of staffing agency but commonly include a staffing agency license and a temporary staffing license. Researching the specific licenses and permits required in your state and adhering to all application deadlines and requirements is essential.

Register with State Workforce Agencies

Before starting a staffing agency, you must also register with state workforce agencies. This involves providing information on the business and its staffing practices, participating in unemployment insurance programs, and complying with state and federal labor laws. Registering with state workforce agencies allows you to access valuable resources and support services, such as job training programs and tax incentives.

Build a Network of Healthcare Professionals

Building a network of healthcare professionals is crucial to starting a staffing agency as it helps recruiters source top talent, establish credibility with clients, and build a strong reputation within the industry.

Choose Your Approach

When building a network of healthcare professionals, choosing an approach that aligns with your staffing agency’s goals and objectives is essential. This involves determining the types of healthcare professionals you want to attract, such as nurses, therapists, or medical assistants, and the industries or specialties you want to focus on. You can approach this by attending industry conferences and networking events, leveraging social media platforms, or partnering with educational institutions to source top talent.

Strategies to Attract Candidates

Once you have chosen your approach, the next step is to develop strategies to attract candidates to your staffing agency. This involves creating job listings that accurately reflect the requirements and responsibilities of the job, as well as highlighting the benefits of working with your agency. Additional strategies may include offering competitive pay and benefits, providing opportunities for professional development, and maintaining open lines of communication with candidates throughout the hiring process.

Build Relationships with Healthcare Organizations

Building strong relationships with healthcare organizations to secure contracts and establish credibility within the industry is crucial. This involves networking with key decision-makers at hospitals, clinics, and other healthcare facilities and demonstrating the value and expertise your staffing agency can provide. By building strong relationships with healthcare organizations, your staffing agency can position itself as a trusted partner and establish a strong reputation within the allied health staffing industry.

Develop a Branding and Marketing Strategy

Developing a branding and marketing strategy is essential when starting an allied health staffing agency. It helps recruiters establish a strong brand identity, attract clients and candidates, and stand out in the competitive staffing industry.

The Importance of Employer Branding

In the allied health staffing industry, where candidates have multiple options for employment, creating an attractive employer brand can help you stand out from competitors and source employees. This involves developing an employer value proposition (EVP) highlighting the benefits and unique aspects of working with your agency and creating a positive candidate experience throughout the hiring process.

How to Develop a Marketing Plan

Once you have identified your employer brand, the next step is to develop a marketing plan that aligns with your business goals. This includes identifying your target audience, setting a marketing budget, creating messaging that resonates with clients and candidates, and selecting the appropriate marketing channels, such as email campaigns, local job boards, or advertising.

Leverage Social Media and Other Digital Channels

Social media can be a powerful tool to reach clients and candidates, build brand awareness, and establish credibility within the industry. By leveraging social media platforms like LinkedIn, Facebook, and Twitter, you can share thought leadership content, post job listings, engage with candidates and clients, and humanize your brand voice. Maintaining a consistent brand image across all social media channels and actively monitoring and responding to comments and inquiries are essential to building trust with your audience.

Determine Your Recruitment and Placement Processes

Determining your recruitment and placement processes is crucial when creating a business plan, as it ensures consistent and effective hiring practices, streamlines daily business operations, and maximizes revenue potential.

Navigating Allied Health Recruitment

Allied health recruitment involves sourcing, screening, and placing healthcare professionals in temporary or permanent positions within healthcare organizations. To effectively recruit allied health professionals, agency operators should thoroughly understand the healthcare recruitment industry, the types of roles and specialties that are in demand, and the specific skills and qualifications required for each position.

Strategies to Successfully Place Candidates

Once candidates have been identified and screened, the next step is to successfully place them in temporary or permanent positions with healthcare organizations. This involves having a streamlined placement process that includes matching candidates with appropriate job opportunities, managing job offers and negotiations, and providing ongoing support and communication throughout the hiring process.

Maintain Strong Relationships with Clients and Candidates

To ensure long-term success, staffing agencies must maintain strong relationships with clients and candidates. This involves providing exceptional customer service, being responsive to client and candidate needs, and consistently delivering high-quality staffing solutions.

Stay Competitive in the Market

When determining how to start a staffing agency, it is crucial to identify how you will stay competitive in the industry. Staying competitive allows you to offer high-quality services, attract top talent, and maintain a strong business reputation.

Stay Up-to-Date With Industry Trends

To stay competitive, allied health staffing agencies must stay current with industry trends, such as changes in demand for certain specialties or adopting new technologies. This involves attending industry conferences and events, subscribing to industry publications, and regularly networking with key healthcare decision-makers.

Adapt to Shifts in the Healthcare Landscape

Healthcare is a constantly evolving industry. As a staffing agency, you must be able to adapt to shifts in the healthcare landscape to remain competitive. This includes staying informed about changes in healthcare policies and regulations, understanding the impact of technological advancements on the industry, and pivoting quickly to meet the changing needs of clients and candidates.

Invest in Technology and Innovation

As healthcare technology advances, recruiters must be prepared to invest in technology and innovation to stay competitive. This includes implementing applicant tracking systems (ATS) to streamline recruiting and hiring processes, adopting video interviewing tools, and leveraging artificial intelligence (AI) to source efficiently and screen candidates. By embracing technological innovation, you can save time, reduce costs, and provide a more streamlined experience for clients and candidates.

Scale Your Business for Long-Term Growth

Scaling your business for long-term growth is crucial when starting an allied health staffing agency, as it allows you to expand your services, increase revenue, and establish a stronger presence within the healthcare industry.

Expand Into New Markets

To scale your allied health staffing agency for long-term growth, consider expanding into new markets to increase revenue streams and reach new clients. This may involve targeting new geographic areas or diversifying the types of healthcare organizations you work with, such as hospitals, clinics, or long-term care facilities.

Hire Additional Staff

As your staffing agency grows, hiring additional staff to manage increased demand and expand your service offerings may be necessary. This includes hiring recruiters to source and screen candidates, administrative staff to manage operations and finances, and sales staff to bring in new clients and contracts.

Start Your Staffing Agency Today

Group of physical therapists smiling at the camera

Starting an allied healthcare staffing agency can be an intelligent move for recruiters looking to establish themselves as trusted partners within the healthcare industry.

By effectively sourcing and placing top talent, staying competitive in the market, and scaling for long-term growth, you can directly impact the healthcare industry by helping organizations fill critical staffing gaps and provide high-quality care to patients.

If you are considering starting your own allied healthcare staffing agency, now is the time to take action and pursue your entrepreneurial dreams.

Share This Article

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

TrackFive Team Members

Let's Chat

"*" indicates required fields

This field is for validation purposes and should be left unchanged.