As your brand grows, so do your ambitions. While it’s great to think about your company becoming the next global brand, it’s also important to remember to think locally. We’ve covered blogs that deal with SEO on a bigger scale. These onsite and offsite tactics will ensure that you’re getting in front of as many eyes as possible. However, there’s another aspect of SEO that produces results much quicker and can leverage a ton of traffic and business for your site. Research shows that 18% of local smartphone searches resulted in a purchase within a day. Local SEO is a great way to build up brands of all shapes and sizes. Below we’ll take a look at some of the best tips for local SEO.
Tips For Local SEO
Identify Local Search Terms
This sounds like one of the easiest tips for local SEO, but it’s often one that’s forgotten by many companies. Leveraging some of your onsite SEO for local SEO will ensure that you’re attracting potential customers from a local standpoint. For example, if your company is lawn service, while it’s nice to rank for the term “lawn service,” this doesn’t necessarily mean you’ll get in front of the right audience. If you’re based out of Pennsylvania and you’re showing up in the SERP for someone in Phoenix, Arizona, that probably won’t be a converting customer. But, if you’re ranking for “lawn services in Lancaster, PA” then you’ll have a much better chance of converting that person.
Begin a Local Link Building Campaign
We’ve spoken about the importance of link building in the past, but one of the best tips for local SEO is to engage in a local link building campaign. Links built locally will help to establish credibility in the eyes of Google. Use social media to increase the exposure of your website. Encourage your followers to share out your info. Create great blog content and use that to pitch to other local sites. If it makes sense, create a local directory of businesses and have them link back to your website. Use similar techniques that you would use if you were implementing an entire link building campaign.
Don’t Forget Internal Linking
Internal linking is an on-site SEO tactic that not only helps with user experience, but it can also give your rankings a boost. Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links that are relevant from within your pages’ content, including blog posts, informational pages, and key service pages. These “money” pages are the most important URLs on your site, so it’s important that you’re directing potential customers to those pages.
User Reviews
One of the biggest mistakes that a local company can do is to not have a place where customers can offer feedback and reviews. User reviews help to build your business’ visibility in local search results, and so does your engagement in responding to them — whether they are positive or negative. Your brand reputation is important, so one of the best tips for local SEO is to ensure that your reputation is being displayed through social media.
Use a Rankings Trackers
Another one of the best tips for local SEO is to use a tool that will track your local keyword rankings. We’ve covered some of the best SEO tools to use for your campaign, so it’s worth taking a look at the rank tracking features that Moz and SEMrush have to offer. You’ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that’s relevant to your business.
We hope some of these local SEO tips will help take your company to new heights! If you have some other tips you’d like to provide, or have a question for us, feel free to comment below!
Great list of tools. But my personal favorite is SEMrush. The reason is- it is crucial to disavow spammy links as per Penguin Update 4 and one can disavow it easily through this tool.
Agreed! It’s simple and easy to use! Auditing backlinks is something that local companies need to do as well!
Thanks For Sharing Such beautiful information with us. I hope you will
share some more information about this post. please keep sharing!
Will do, Jack!
Thank you for sharing the information…
Nowadays, the mobile users are increasing. Thus, first made your site mobile responsive and the most important part to be included in Local SEO to make sure there is a map element because it will be easy for the user to get directions to your shop and maybe they can convert into your customer.
Great points! Making sure your site is mobile-friendly is crucial in this day and age.
Thank you for such a relevant information. Search Engine Optimization (SEO) is a technical term for telling search engines like Google, Yahoo and Bing that you are now a part of the online world and you have some reliable products/services for search engine’s users.
Thanks for such a nice article….
one of the best tips for local SEO is to engage in a local link building campaign. Links built locally will help to establish credibility in the eyes of Google. Use social media to increase the exposure of your website.
Very good tip! Organizing a campaign is a great way to make a big local SEO push.
These are really magical tips for us to For Local SEO. Use social media to increase the exposure of your website. Encourage your followers to share out your info. Create great blog content and use that to pitch to other local sites.
Glad we could help!
very nice article This is so much helpful for me improve my SEO.Thanks
Of course!
I am so grateful for such an ideal post. Your information is very helpful for our business SEO Sydney. Thanks for shearing with us.
We’re glad we could provide some great information across the globe!
good tips about search engine optimization thank you so much sharing this
No problem!
Good tips about SEO. Thanks for your effort.
You’re welcome Robert! Glad we could help.
Thanks for sharing this, But i think one most important factor now a days is that how much user is present on GMB. Like how many times uses google post feature , how the business respond to the reviews .
Yes! These are all great factors to consider!
Hey, Thanks for sharing this informative post. With the Googles focus on local and Location-based results it is vital that we should focus on Local SEO for small businesses.
Glad we could help Stephen! Local SEO is crucial for any business that wants to market within their region.
Very true on all your tips. So many companies forget about local SEO when this is one of the best traffic you will get. This traffic has very low bounce rate, since these people that live just around the corner from you.
Exactly Logan! No matter how large or small your company is, local SEO should be a huge part of your marketing campaign.
Is Google reviews still a part of Local Search Ranking, I have noticed most of local business have tons of reviews but they not rank well in local search.
Great question! The short answer is yes. Google reviews are a good indicator to Google that your company is reliable and has an online presence. However, this is just one of MANY ranking factors that Google takes into account.
Thanks Troy, do you have any more tips or maybe another article with more strategies on how to boost local SEO rating?
Very valuable information, it is not at all blogs that we find this, congratulations I was looking for something like that and found it here.
Very valuable information, it is not at all blogs that we find this, congratulations I was looking for something like that and found it here.
Fantastic this informations for us.
Thank you very much
good post