As your brand grows, so do your ambitions. While it’s great to think about your company becoming the next global brand, it’s also important to remember to think locally. We’ve covered blogs that deal with SEO on a bigger scale. These onsite and offsite tactics will ensure that you’re getting in front of as many eyes as possible. However, there’s another aspect of SEO that produces results much quicker and can leverage a ton of traffic and business for your site. Research shows that 18% of local smartphone searches resulted in a purchase within a day. Local SEO is a great way to build up brands of all shapes and sizes. Below we’ll take a look at some of the best tips for local SEO.
Tips For Local SEO
Identify Local Search Terms
This sounds like one of the easiest tips for local SEO, but it’s often one that’s forgotten by many companies. Leveraging some of your onsite SEO for local SEO will ensure that you’re attracting potential customers from a local standpoint. For example, if your company is lawn service, while it’s nice to rank for the term “lawn service,” this doesn’t necessarily mean you’ll get in front of the right audience. If you’re based out of Pennsylvania and you’re showing up in the SERP for someone in Phoenix, Arizona, that probably won’t be a converting customer. But, if you’re ranking for “lawn services in Lancaster, PA” then you’ll have a much better chance of converting that person.
Begin a Local Link Building Campaign
We’ve spoken about the importance of link building in the past, but one of the best tips for local SEO is to engage in a local link building campaign. Links built locally will help to establish credibility in the eyes of Google. Use social media to increase the exposure of your website. Encourage your followers to share out your info. Create great blog content and use that to pitch to other local sites. If it makes sense, create a local directory of businesses and have them link back to your website. Use similar techniques that you would use if you were implementing an entire link building campaign.
Don’t Forget Internal Linking
Internal linking is an on-site SEO tactic that not only helps with user experience, but it can also give your rankings a boost. Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links that are relevant from within your pages’ content, including blog posts, informational pages, and key service pages. These “money” pages are the most important URLs on your site, so it’s important that you’re directing potential customers to those pages.
One of the biggest mistakes that a local company can do is to not have a place where customers can offer feedback and reviews. User reviews help to build your business’ visibility in local search results, and so does your engagement in responding to them — whether they are positive or negative. Your brand reputation is important, so one of the best tips for local SEO is to ensure that your reputation is being displayed through social media.
Use a Rankings Trackers
Another one of the best tips for local SEO is to use a tool that will track your local keyword rankings. We’ve covered some of the best SEO tools to use for your campaign, so it’s worth taking a look at the rank tracking features that Moz and SEMrush have to offer. You’ll want to track ranking, search volume, device, result type, and whether your preferred URL is the top-ranked result for searches in each geographic location that’s relevant to your business.
We hope some of these local SEO tips will help take your company to new heights! If you have some other tips you’d like to provide, or have a question for us, feel free to comment below!