Let’s face it. When you are pumping out content all day every day for websites and blogs, sometimes you get off track. Sure, you’re still creating decent content, but it could probably be better. For example, did you slack a bit when researching your keyword? Or did you go back and add a little extra fluff just to hit your word count, instead of adding another paragraph based on research? As a blog writer, it is important to pause sometimes and take a little refresher course on the basics of blog writing tips to get yourself back on track. This week at Track5Media, the marketing team did just that. We took about an hour to sit down together and review basic blog writing tips and best practices for selecting SEO keywords. Although it’s stuff we’ve heard a thousand times, it always helps to hear it again and again. Here are the three biggest take-a-ways from our marketing meeting this week!
Blog Writing Tips 101
Clickbait vs. Conversion
Of course, you want to write creative content that people are going to click on. Yet, the content can’t only be catchy and interesting – it also has to compel people to click further into your site and hopefully convince them to buy into your brand. For example, consumers might see an article with a title that convinces them to click on it, but if the content isn’t as interesting as the title suggests, the reader is lost. They will likely click right back out of the website, instead of remaining there and reading further. The trick is finding topics that are fascinating, targeted to your specific audience, and have enough substance to convert clicks into sales. This is one of the most important blog writing tips, but often the hardest goal to reach every single time.
Keyword research. This is the one tip that resonated with me the most. When you are picking a keyword for your blog, it is not enough to find a keyword that’s being searched often. You also have to think about who is searching for it and why? What is their end goal when they type that keyword into the search engine? Will your blog post answer their question, and most importantly, is the keyword targeting your specific audience? Sometimes we come up with great topic ideas. We find a keyword related to our topic without considering that it might be attracting many people to our page who will not convert to customers.
The audience. This brings us to number three of the blog writing tips we reviewed this week. The audience is really the first thing you should consider before you decide on a topic; before you select a keyword. Who are you writing for, and what are you trying to tell them? At Track5Media, we have six brands to market for. Our audience varies between all of our brands, from healthcare professionals like registered nurses and physicians to truck drivers. Our newest brand, Senior Caring, is a brand targeting elderly people and their caretakers. The goal with all of our brands is to connect the audience to a service, such as connecting them to an independent living community or a nursing home to care for them. Thinking about each individual audience, the questions they might have, and the topics they care about is key to creating great content.