Now that the weather is beginning to warm up, it’s time to do some Spring cleaning. No, I’m not talking about tossing out that old letterman jacket from high school, or those Nirvana records you acquired during your “grunge” phase – I’m talking about clearing out those pesky digital marketing misconceptions. You know, the ones that have been stuck in the back of your mind, shaping how you market your brand and company. With a rapidly changing digital marketing landscape, it’s time to finally bust some of these myths that may be holding you and your company back. Here are just a few digital marketing misconceptions to get rid of for good.
4 Digital Marketing Misconceptions
1. Digital Marketing Only Works for Big Companies
Actually, this is not the case at all. In fact, smaller companies can often see improvement over time a lot quicker than bigger brands can. Using Google Analytics, you can monitor your marketing efforts and see real-time how your campaign is doing. It’s time to throw out the old way of thinking. It’s time to think big! No matter how big or small your company is, digital marketing can take your brand to the next level. This digital marketing misconception often will hold smaller companies back, but putting the time, money, and effort into a stellar digital marketing campaign can go a long way.
2. SEO Isn’t Important Anymore
Well…that couldn’t be any further from the truth. SEO is one of the biggest, if not the biggest aspect that drives a good digital marketing campaign. If people aren’t seeing your brand on the SERP (Search Engine Results Page) then you’re not gaining viewers, and if you’re not gaining viewers, you’re not making money. Just because SEO might be a lot different than it was 10 years ago does not mean that it’s no longer important. In fact, learning how to apply proper SEO tactics are more important than ever before. With more and more domains entering the marketing game, it’s important to know how to set yourself apart from your competitors.
3. Negative Social Media Comments Can Sink My Ship
While it’s generally not a good idea to ignore negative content, this isn’t necessarily something that will close the doors of your company. Nobody wants negative comments about their business let alone posted on social media where everyone can see them. Such comments could drive away some of your loyal fans and customers. Obviously, you should disable comments or delete any negative comments you get on social media, right? No! Social media is a great way to show transparency and show others that you’re willing to acknowledge and fix any issues. Remaining open and honest when interacting with your audience can create a sense of trust and loyalty with your viewers.
4. Digital Marketing is Expensive
Probably one of the biggest digital marketing misconceptions is that you need a big budget to create a successful digital marketing campaign. Other than some SEO and marketing tools you may want to purchase, creating a successful digital marketing campaign is relatively cheap. Perhaps the only most “expensive” cost you may spend for this is for the hiring of marketing staff and a website. With the many smart millennials looking for employment today, you can hire a young employee that doesn’t cost too much – yet. Instead, what you really need to invest in is time. It might take a good amount of time before you see results, and many companies will give up simply because they do not see results right away.