…Content. Content. CONTENT! The proverbial meat and potatoes, or finishing garnish depending on what corporate course of the meal you’re on! Honestly, I think it’s safe to retire the whole “content is king” adage because WE GET IT. But do we really know what content distribution strategies in 2018 we need to look out for? Anyone? …Come with me on a journey through your personal time and cyberspace:
So you’ve spent time writing weeks worth of content — great blogs, resource pages, and maybe even a few branded images here and there. Now you just post them on your blog platform of choice and POOF! Instant Google page rank and authority right?
If that actually happened to you, please email firstname.lastname@example.org to claim your Official Horse-Pucky Certificate and 3-week getaway at the Bull**** Hotel in beautiful Nantucket, Massachusetts.
For all of us still tediously living in the “real world,” we know that it takes actual strategy and marketing prowess to get that savory link juice flowing to a website. It’s 2018 and the future is probably never going to arrive, so we should prepare now while we still can!
Top Content Distribution Strategies in 2018
Of course, every business will have its unique needs and challenges, but this isn’t about YOU. Just kidding, it is, and that means getting those real results that make everyday count. Getting your amazing content through the right channels to your audience is the goal, especially when so much of that content is already available to you. Really, we’re talking about repurposing your best pieces to yield new results with some great tools!
1. Consider Publishing an E-book
Are you prone to writing the next great American novel throughout the course of several industry-specific blogs? I bet you are… so why not turn this chain of content into an e-book? By sifting out several of your most poignant, evergreen pieces of content it’s now easier than ever to publish them as something more impactful. One tool that’s making this process simple is Designrr. If you aren’t trying to hire a design firm or take time from in-house personnel, this platform has all you need to cobble together a solid e-book.
After you’ve got a shiny, new hunk of (old) content with added tidbits and features, you can market this thing to high-heaven — building an email list, pitching it for link building, and spreading the love to fellow content creators for a chance at social media shares and the like. Of course, you’ll want to design this with conversions or your marketing goals in mind, but it makes for one of the best content distribution strategies in 2018 hands down.
2. Turn Blogs into Videos
So while you may be thinking: NO NEVER WHY OUCH STOP THAT — I’m here to tell you that turning blogs into videos is relatively easy and anybody can do it. Obviously, video content is the most massive marketing opportunity since people started using euphemisms about sliced bread, so get with it! If you are going the software route, then consider finding your own content creator packs to implement into your editor of choice. Otherwise, some interesting “all-in-one” tools are available.
If you’re looking for a way to create short video previews of your blogs for social media, consider using:
• Content Samurai
And there are many others out there for whatever you need to accomplish! Essentially, you’re teasing out all the juicy bits of your blogs, putting them in a fancy moving picture, and throwing it out to your audience. It’s like Canva’s approach to graphics but for video SO DO IT.
3. Create Some A n a l o g Content
That’s right I said it — de-digitize some of your content and bring it to life in the physical dimension! Maybe that means literally printing an infographic, creating some sort of fold out, or just a nice laminated appreciation card for clients. Whatever you decide, pulling yourself from the matrix of digital marketing to create real-world content snail-mailed to some influencers is just the ticket!
Again this can take many forms but consider ways to funnel those interactions and outreach efforts back to your content, and right on through to a conversion. Everybody likes some free (branded) stuff, and if you do this right, you could have the chance to build relationships with key brands and people in your industry. Sometimes the magic ingredient to the savviest of content distribution strategies in 2018 is simply doing the opposite of what’s expected — unless that’s deleting your blog entirely and setting fire to your computer… don’t do that.
What are your picks for the top content distribution strategies in 2018? Let us know in the comments below or scream it from your car window during rush hour!