How to Bring Your Dead Blog Back to Life


After an enthusiastic launch, your company blog has lost momentum and faded away into a digital orphan.

Between projects and deadlines, the once coddled company blog may go by the wayside. This usually begins innocently enough. First, a post is skipped one week, and then blogs are posted once a month—And before you know it,  the company blog has become a cemetery for long-forgotten articles.

How to Bring Your Dead Blog Back to Life

What does a blog do for your company?

So, why do blogs fail?

How can you revive your blog?

  1. Plan posts: Have a handful of blog posts handy so content can be posted on a regular basis. If you’re stumped for ideas, try putting your own spin on a relevant topic, or go into further detail on another issue previously blogged about.
  2. Cover trending topics: This is also known as newsjacking. When current events and topics dominate headlines, it’s the perfect time to take advantage of a particular topic—Hence the #Hashtag.
  3. Boost Page SEO: This is a no-brainer, but here’s a few on-page SEO tips:
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