We here at Track5Media, LLC like to think of our company as a well-oiled machine. Actually, we think of it as more of a sleek sports car. We try to be fast, dependable, and of course stylish with our brand. However, it’s not all about good looks. What really matters when it comes to a great company is what’s under the hood. Luckily, I’m going to give you a peek under the hood when it comes to the SEO tools that we use to ensure that our brands are coming across your radar. We’ll look at some of the SEO tools we’re currently using, as well as some that we’re looking to invest in. Below are some of the best SEO tools for 2018 so you can ensure that your SEO toolkit is ready to tackle any issue.
Best SEO Tools For 2018
Yoast Plugin
Let’s start with a tool that you might not be aware of. Your website and/or blog has to be hosted and created somewhere, right? Yes, you can always create a website from scratch and then host it yourself. However, most companies, especially smaller ones will opt to use a service like WordPress. WordPress is probably the most common website software. We use it for our blogs because of the user experience as well as the ability to add plugins. That’s where the Yoast plugin comes in. When it comes to the best SEO tools for 2018, this plugin should be a staple in your arsenal.
The Yoast plugin is perfect for SEO. It will essentially look at your written content to ensure that it is SEO friendly. By combining basic SEO practices with more complicated standards of measurement Yoast enables both new and experienced writers and SEO gurus to quickly analyze their SEO performance and ensure a piece of writing will have the greatest impact before it’s even published. With Yoast, you can ensure that you’re ranking for the desired keyword as well as providing the best possible written content for your audience.
Google Analytics
SEO is almost all about making sure you’re on Google’s radar, so what better way to do that than to grab your information right from the source! We hope at this point you’ve at least heard of Google Analytics, but if you haven’t we’ll explain why it’s one of the best SEO tools for 2018. The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. Lucky for you, this FREE resource will crawl your site and provide feedback based on how users are interacting with your website.
You can use it to monitor your organic traffic performance and compare it to past performance. Once you notice any major differences in your traffic, you will most likely want to move on to another tool to find out what is causing the changes. This is where our next tool comes in.
Screaming Frog
No, this isn’t the name of your local punk-rock band. Actually, it’s one of the best SEO tools for 2018. Once your website and brand are established, performing a website audit is a great way to figure out any issues that you may have on your website. Remember, SEO isn’t just about content, a tool like Screaming Frog can check whether or not you have duplicate content, broken links, server issues, and more. This is a great way to look at the backend of your site and see exactly how Google is crawling your website. When it comes to the best SEO tools for 2018, Screaming Frog or another website crawling software is a must-have.
SEMrush
We were lucky enough to get this shiny new toy a few weeks ago. This Swiss-Army knife of SEO is a great tool to have in your toolkit. While it does cost a monthly fee, the program is great for keyword research, link building, and looking at your website’s overall performance. You can view the full report of keywords or you can export them into an excel spreadsheet. Long-tail keyword phrases have many benefits. For instance, long-tail keywords are much more targeted to a specific subtopic. The nice thing about discovering the long-tail keyword phrases in your particular niche is they typically have a much lower level of competition, so it is easier to rank within the top ten results of a search engine.
SEMrush is also great for competitor research. You can look at the text they’re using for ad campaigns as well as what kind of backlinks they’re getting. You can also see which keywords they’re ranking for. You’ll be able to use a tool like this to start outranking your closest competitors.
If you want to know the best SEO tools for 2018, this is a good place to start! We’d love to hear what kind of SEO tools you use, so feel to let us know by listing them in the comments below!
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